Archive for August, 2011

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We've mentioned (repeatedly) the benefits of social media marketing for small and medium businesses... so we were happy to run across even more news items during our daily surf that back up what we've been saying all along. Possibly the most interesting is the article at PRWeb about an upcoming National Small Business event and the chosen speakers. The 2011 Small Business Survival Summit (September 7-9 in Baltimore, MD) will feature former mayor Rudy Guiliani as keynote speaker, along with more than thirty business experts. read more
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We warned you about taking Mom for granted... ...and while we still think it's good advice (Of course it's good advice! ahem... Love ya, Mom!), maybe we didn't go far enough. When it comes to social media marketing, neglecting any woman can be dangerous. Heh. That's actually true across the board, isn't it? But let's stay on topic.  ;) read more
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One of the things we do a lot of around here is read... We read everything we can get our hands on that might remotely apply to social media marketing: articles, blogs, studies, expert advice, how-to's, and even how-not-to's. We spend hours every day reading, in a never ending effort to learn more ourselves... and hopefully pass along useful information. (You're welcome.) read more
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It seems like only yesterday we were talking about social media as the new word of mouth. Oh, wait... heh. It was yesterday. So you can probably guess how happy we were to read a new eMarketer article that backs up exactly what we said. read more
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Word of Mouth. In a recent study reported by eMarketer, 50% of small business respondents say it's the .one tool they could not do without. There's nothing at all surprising about that. Word of mouth has always been the best advertising that money can't buy. read more