Social Media and Small Business Survival

We’ve mentioned (repeatedly) the benefits of social media marketing for small and medium businesses… so we were happy to run across even more news items during our daily surf that back up what we’ve been saying all along. Possibly the most...

Numbers too big to ignore…

We warned you about taking Mom for granted… …and while we still think it’s good advice (Of course it’s good advice! ahem… Love ya, Mom!), maybe we didn’t go far enough. When it comes to social media marketing, neglecting any woman...

THINK

One of the things we do a lot of around here is read… We read everything we can get our hands on that might remotely apply to social media marketing: articles, blogs, studies, expert advice, how-to’s, and even how-not-to’s. We spend hours every day...

Word of Mouth… to the umpteenth power

Word of Mouth. In a recent study reported by eMarketer, 50% of small business respondents say it’s the .one tool they could not do without. There’s nothing at all surprising about that. Word of mouth has always been the best advertising that money...