Econsultancy have worked with SEMPO to create a State of Search Marketing Report 2011, which has revealed some interesting findings into the trends of PPC, SEO and social media marketing amongst companies using agencies across 66 different countries around the world.
The survey showed that the number of businesses using in house digital marketing services fell. Specifically, SEO fell from 51% to 44% between 2010 and 2011, whilst PPC services followed this trend with 47% of businesses dealing with this in-house in 2010 compared to 38% in 2011. Regarding social media, the number of companies using in-house social media services also dropped from 62% of companies in 2010 compared to 55% of companies in 2011.
What is interesting is that a growing number of companies are looking to outsource their digital marketing needs to agencies, as opposed to bringing these activities in house. Are these signs of austerity measures? The need for SEO, PPC and social media services are imperative for branding and increasing exposure online. Therefore companies and businesses are setting aside budgets to allocate for this, and it seems the ROI from agencies is much higher than within an in house marketing department.
Well of course they’re outsourcing their needs, the business is as specialized as any other and it just makes sense to do so.
I don’t know how to fix a leak in the plumbing (even though I probably should) so I hire someone that knows how to do that. New Media Marketing isn’t about just foolin’ around on Facebook and Twitter anymore, if it ever was, so most companies are going to want to find someone to make it work for them.
Our goal here at Cote, LLC is to do just that for small businesses…make it work for them.
We don’t offer cookie-cutter solutions to your new media marketing problems. We sit down and figure out exactly what your goals are and exactly how to achieve them.
The best part, often, for most businesses is that we can usually accomplish this without your having to spend a single new dollar on marketing.
Download a sample of the “State of Search Marketing” HERE and browse for yourself.
When you’re ready, give us a call or send us an email and we’ll get to work.
Just make plays.