People are talking… probably about you!

We love to be right… and we especially love when new data backs up what we”ve been telling you all along. Namely, your customers are on social media. And they”re talking about brands, whether those brands have joined the conversation or not. A recent...

Snake Oil Salesmen vs The Mad Scientist

We thought medicine wagons and snake oil salesmen were only historical things, a quaint memory of less sophisticated times… certainly not the stuff of nightmares. But it seems some social media expert experts are seeing snake oil salesmen hiding under the bed...

Welcome to the jungle!

We admit to being a little amused… The controversy over social media “experts” continues. We wrote about it when Business Insider offered conflicting pieces called “Why I Will Never Hire a Social Media Expert” and “Why Some Social...

Does your business have Klout?

There’s a lot of buzz about lately about Klout and Klout scores. One thing that folks struggle with in social media is trying to determine who they’re actually reaching. (We’ve written about this as it applies to businesses and ROI here, here and...