Our friends at Vitrue take a more optimistic view of the new Facebook Timeline for Pages:
Bottom line, the only sure thing in life is change. And change is even more of a sure thing with Facebook. But Timeline for Brands represents a social marketing opportunity in 3 key areas: Expression – You can build your brand’s identity through creative curation of the Timeline Reach – You can reach your audience regardless of where they are, be it mobile, laptop or desktop Respond – You can directly interact with individual fans, a brand new channel for closed-loop communication We can’t wait to see the new you!That's fair. But as the video below (from Vitrue's post) from the Today Show indicates, the question of whether 'fans' care enough to follow your history through the timeline certainly remains to be seen. It's worth a shot for most companies though. We have to ask...would you take the time to scroll through 5, 10 or 50 years of Facebook Timeline posts to learn the history of a company in which you're interested?
And by "on the way" we mean March 30th:
Brand your Page Add a unique cover photo and showcase your most important news on your Page timeline. Highlight what matters Pin a new post to the top of your Page each week so people notice what's important. Manage everything in one place See and respond to your recent activity and private messages right from the top of your Page.Why they didn't just call it "Facebook Timeline for Pages" we have no idea, because that's exactly what it is. There are no new functionalities, cool or otherwise, and nothing that is going to dramatically help brands market themselves or their products. Nothing. Trust us. We published our page so you can see it. And just using the word "pin" isn't gonna attract Pinterest's millions of new users either. Dare we say that Facebook may be in the twilight of its existence? If you don't like Timeline for you, we find it hard to believe you'll like Timeline for Pages. Why did Facebook do this? Who knows. But we will do the best we can with it for our clients, while actively searching out the next thing. Because it's coming...