Monthly Archives: April 2011

“Old-School” Marketing Rules Still Apply

We call it “Classic” brand marketing around here, but the idea is the same.

We agree and I personally haven’t seen anyone argue to the contrary. The only difference that I see between classic market research and new media research is that with the latter we now have the ability to instantaneously determine what your online consumers think and want from your product.

Here come the eggheads!

No disrespect intended towards eggheads, of course:Poo Monkey eyes a new friend

Several elite business schools in the U.S. and abroad have added courses relating to social media over the past year, and the move couldn’t come fast enough. As an editorial writer in the Financial Times  puts it, business schools that don’t recognize the ubiquity of new technology risk lagging behind not only the students they aim to teach but also the recruiters who come to these schools in search of M.B.A.s.

Growing number of businesses using digital marketing services?!?

Poo Monkey helping outWho knew!

Econsultancy have worked with SEMPO to create a State of Search Marketing Report 2011, which has revealed some interesting findings into the trends of PPC, SEO and social media marketing amongst companies using agencies across 66 different countries around the world.

Melding your Real and Virtual World Marketing

While the theory may not have worked out all that well for Gabriel Byrne and Kim Basinger in “Cool World”, syncing your classic marketing with your new media marketing is an increasingly important tool in your arsenal. We preach the fact that “old” media is in a steep and steady decline and yet we would be remiss not to recognize that a substantial percentage of people still get their news and views from television, radio and print media.



Yes. This is what we do on miserable days in Jersey.

Have You Bought a Magazine Today?

If you’re one of the three people reading this then no, you probably haven’t. We haven’t either.

We’re not trying to specifically knock the magazine industry, but rather we only point out that this battle, for the immediate future, has a pretty clear winner:


The Top Five Mistakes for Internet Marketers to Avoid

This is a decent list:

Building a site and not promoting it (through SEO, social media, PPC and all the various methods out there) is the same as opening a store on a street no one ever walks or drives down and then keeping the lights off, not having a sign and putting paper over the windows. 

Is your new media working for you?

That’s the question isn’t it.

According to a new report from the founder of, the results are a mixed bag:

While 90 percent of marketers now say that social media-related marketing is important for their business, nearly 25 percent are still in the dark when it comes to measuring its effect, according to the third annual Social Media Marketing Industry Report from Michael A. Stelzner, founder of

The Keys to a Whole New Generation of Customers

New Media

The Keys to a Whole New Generation of Customers

“The 1,100 small business owners surveyed said the biggest benefits of social networking were the abilities to generate leads, keep up with their industry, and monitor the online conversation about their business.” Mashable