Monthly Archives: May 2011

No “pretzel logic” here!

It sounds so simple:  The key to effective social media marketing is connecting with your customer.

But some businesses mistakenly believe that means the literal connection – the Twitter “follow”, or the coveted Facebook “like”. They think just getting the customer to click that button in the first place is the goal.

Live-blogging my losses at Monmouth Park

It’s my brother’s 30th and we are back at the jewel of the jersey shore for a brisk day at the races.

If for no other reason than my own catharsis, I’m going to be live-blogging my picks throughout the day. I wouldn’t recommend repeating my selections.

Survey Says! Social Media Positively Impacts Small Business SEO

We love data. Data makes the world go ’round as far as we’re concerned here. You could listen to a thousand marketers give you a thousand reasons why you should pay them to do your SEO and New Media marketing and all of it could be complete bunk at the end of the day.

Ladies Love Cool Poo

As much as the original from whom we’ve hoisted the name?

We leave that for you to decide:

The author apologizes for the blur at the edges…and is blaming it on the wine.

Facebook and the “Tao of Cross-Pollination”

From the ‘oh do you think so Doctor?‘ file, the WSJ trumpeted the report we highlighted here a few weeks back.

But the ‘teachable moment’ from this report comes not in recognizing the obvious point that Facebook is the most widely-used platform for New Media marketing, but in understanding that the ages-old truism of not putting your eggs all in one basket applies equally to this specialized genre:

Twitter “secrets” aren’t really “secrets”

In other words, there is no “secret” to Twitter. Like any other communication medium, the ‘key’ to success in that medium is hard work coupled with a more sophisticated understanding of that medium.

Nonetheless, MediaBistro put together their top 5 Twitter secrets list: