Monthly Archives: October 2011
Americans love to go.
That’s why we were first to come up with a real car.
(We don’t even have to be going anywhere in particular – which is why we were also first to come up with the concept of “cruising”.)
But we like to stay connected, too.
It’s deja vu all over again…
A recent study by Constant Contact and Chadwick Martin Bailey found consumers who follow a brand are more likely to buy from – and recommend – the brand’s products.
We told you all about this study last month when we…
Last time, we told you about a study that found social media leads to an increase in store traffic…
Well, a new study finds that social media, in combination with other marketing channels, makes consumers likely to spend more money.
We’ve told you before – social media is word of mouth.
Well, a new study (from NYU Stern School of Business’s Center for Measurable Marketing) has found a direct correlation between social media word of mouth and increased store traffic.
It’s happened again.
We read about a new study… and immediately came to a different conclusion than the one presented.