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Balancing your Holiday Sales on Social Media!

The holidays can sneak up on shoppers.  Don’t let it sneak up on your business!  When consumers are on social media, it’s your job to let them know that it’s the season of gifting!  How?  At Cote Media, every month is led by a calendar of social media posts, each created with and approved by your business.

Some of our clients have 3 or 4 sales going on for the holidays and want each one to be in the spotlight.  Not a problem; we know the best ways to go about it!

  • Schedule the sales that are on a deadline FIRST and FOREMOST! This could mean doubling up the posts about that two-for-one sweater sale that ends December 15. If one sale complements another, mention them together. For instance, promote those “Buy one, Get one half off button-ups” and end it with “Top them off with our two-for-one sweaters!”
  • Sprinkle the sales throughout the week! Rather than standing them all side by side, holiday sales should be split up with more personal posts. Invite your audience to know your business with some history, employee bios, and pictures from the office. That touch of insight could sway them your way when the competition is fierce.
  • Create a hashtag for your holiday sale! End all promotion posts with a unique holiday hashtag.  This makes it easy for your audience to search the hashtag and find a list of all the sales on one result page.  This is more impactful than scrolling through your feed.
  • Target your local audience! Facebook now reaches consumers within a 1-mile radius of your business! When in your area, shoppers will find your sales on their news feed. Seeing what they need so close and on sale will make your doorway irresistible!

These four tips are vital to boosting your season!  We know that the holidays can be hectic… without us! You have a lot to be on top with keeping up inventory and satisfying holiday frenzied customers without trying to perfect the art of social media marketing! We’ve got it covered for you! Want to see what your holiday calendar would look like? Contact Cote Media!