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Don't Boost! Use the Ad Manager (and Other Useful Tips from Our Workshops)


So many marketing professionals and DIY business owners boost posts that seem to be gaining traction via their Facebook Newsfeed, but most advertising companies will advise you to never boost. Head straight to the Ads Manager is the better strategy.
Business owners may not realize that by boosting, they are missing out on a plethora of tools and data available in their Facebook Ads Manager -- and that by boosting, they are simply losing out on all of that.
How do you better use the Ads Manager?
  1. In Ads Manager, click the green "+ Create" button
  2. Select either "Brand Awareness" or "Engagement" 
  3. Select "Post Engagement"
  4. Select the blue "Continue" Button
  5. Select Your Post Parameters or Choose a Custom Audience
  6. Select "Continue"
  7. Choose "Use Existing Post"
  8. Select Your Post
  9. Launch the campaign

Why not just boost a post? Because within the Facebook Ads Manager, you can be far more specific with where your ads will appear and to whom. The entire breadth of the Facebook footprint and even beyond can be adjusted by you. When you boost, you're kind of spitting into the wind as they say. 

This begs the question, are you using Facebook Ads Manager? Do you have the Pixel installed? 

If you are only boosting posts here and there, it's time to expand your horizons and start thinking bigger. Boosting posts is commonly considered as a waste of spending by most savvy advertisers. It's time to start learning the Facebook Ads Manager. 

There are plenty of useful tools for learning and applying the Facebook Ads Manager online, but if you're looking for more 1:1 guidance, Cote Media leads LIVE, IN-PERSON workshops where we help business owners learn to manage their ads accounts like the pros. 

Our next workshop is scheduled for 10/11/19 in Red Bank, NJ. But if you can't make it, we can bring the workshop to you! Email us at russ@cotellc.com with your interest in a private or group workshop.

What to expect at the workshop?

Attendees receive a general advanced training on using social media to maximize engagement, including basic social media advertising best practices. They’ll get a birds-eye view of how and why their entire digital media “presence” can work to produce compounded results. This will encompass website tips, tracking mechanisms, analytic dissection and Google. 

Ready to sign up to attend? Here is the Registration Link: 

https://cotemedia.com/products/holiday-paid-advertising-workshop-10-11-19

The 10/11/19 Workshop is focused on preparing your Business Manager Account for holiday advertising. Especially Black Friday, Cyber Monday, and Giving Tuesday. If you want to promote your business online this year for the holidays, this is the workshop for you!

Check out this review of one of Russ's recent workshops:

“This class is game-changing!! Thought provoking, inspiring, and exciting, so much inside knowledge I had no idea about before! I learned how to use new tools for better content, how to use tools I had and didn’t know were there-how to use the tools to make the fun side of social media work for business and attract the people you want! Russ has such fun, down to earth and hilarious energy-love him, love the class, love the time spent. Thank you so much!” - A. Horsewood


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