Will Instagram keep stealing traffic from television? New features like the question sticker seem to indicate that it may do so!
Twitter made asking questions to live TV anchors possible years ago, but now Instagram seems to be stealing the thunder by providing a TV like atmosphere and a live Q&A feature.
The feature is part of Instagram's end-of-year 2018 goal to make our connections "deeper."
How does the feature work? Instagram describes:
To ask a question and have it answered Live, go to someone’s story and respond to their questions sticker as you normally would. If they go Live to answer, you’ll see “Q&A” in your stories tray. Join the Live video and you’ll see the question they’re answering at that moment. If you want to ask more questions while they’re already live, you can go back to their story to ask a question and it’ll appear in their questions list. People going Live can also share photos and videos from their camera roll to their Live video, so you can see behind-the-scenes content from the creators you love.
If you need a better tutorial, check out this description from Tech Boomers. Here's their video:
So how is this useful for business owners? Question stickers are another way to build excitement around your brand, product launch, or offer. For influencers, they are also a way to prove your expertise in your field in order to gain more followers.
If you have expertise in a particular arena, Instagram questions are the ideal place to prove your knowledge and grow your following. Instagram accounts are growing in value, with some larger accounts earning $60,000 or more per sponsored post.
Check out your competition on Instagram. It may be that no one is using Instagram properly and that you can grow an audience quickly in your niche with little competition.
Don't wait to start growing an Instagram following for your business or expertise. Who knows how valuable these accounts may be in the future?
If you need advice on developing an Instagram account, reach out to us. We don't like to brag, but we manage accounts for international brands. We can offer businesses both strategic planning and creative solutions to make their Instagram accounts stand out from the crowd.
Above all, don't be afraid to have fun on Instagram! Many of Instagram's users comment that they look to the platform to see happy, loving and positive messages. Stay positive and supportive on Instagram to win followers' loyalty.
If you're looking to grow your following on Instagram, message Cote Media today!