As the holidays approach, most businesses are carefully laying out their strategies for tackling advertising. Their previously forecasted budgets are being rechecked and campaigns are being determined.
What will be our call to action? What should we focus on in our online campaigns? What type of sale should we have?
Businesses are taking the next few months more and more seriously. And for good reason, holiday sales have grown reliably over the years. The growth rate has been steady and predictable. It's easy to forecast a profitable holiday season, but what gets businesses really excited is that some analysts are forecasting growth could skyrocket suddenly, outperforming their estimates and the track record.
It's a safe bet to focus on your holiday advertising budget, but it could also be a whirlwind one depending on a number of factors.
A lot of businesses outsource their entire holiday advertising to a marketing firm like Cote Media, but some businesses choose to manage their own online advertising.
Businesses that opt to manage their own campaigns typically have a built-in loyal base of employees who may also be interested in optimizing their own social media accounts. For example, real estate agents are often responsible for marketing their own services. Beauty consultants and services are also often responsible for building their own clientele and have social media accounts linked to a larger organization.
Organizations such as that do well with a LIVE online advertising workshop led by Russ Cote. Russ is an experienced international brand manager who can help lead colleagues in a workshop to instill an organization's overall message and branding strategy. He also guides colleagues in the technical expertise to manage their own accounts online.
For most organizations, a live workshop can reduce their overall marketing budget. Employees are empowered to represent the organization's brand online and to control their accounts with technical savvy and understanding. With an army of employees who know how to communicate your message online, a live workshop makes sense for organizations looking to expand their marketing.
Check out this testimonial from an attendee of one of Russ's August 2019 Workshops:
“This class is game-changing!! Thought provoking, inspiring, and exciting, so much inside knowledge I had no idea about before! I learned how to use new tools for better content, how to use tools I had and didn’t know were there-how to use the tools to make the fun side of social media work for business and attract the people you want! Russ has such fun, down to earth and hilarious energy-love him, love the class, love the time spent. Thank you so much!”
If you're ready to learn more about organizing a live workshop, message us today!