We’ve told you before – social media is word of mouth.
Well, a new study (from NYU Stern School of Business’s Center for Measurable Marketing) has found a direct correlation between social media word of mouth and increased store traffic.
This is the first empirical evidence linking social media through specific consumer conversations to in-market behavior, in this case, store traffic…
We discovered the direct effects of word-of-mouth communication via social media were higher than direct effects of the brand’s paid media.
Another interesting finding (emphasis ours)…
Visits to the store have a feedback effect on social media by driving more conversations about the brand
You do realize what this means…?
We were right.
And we’re doin’ the happy dance.