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New Year means New Branding Strategy on Facebook


Facebook welcomes brands, from independent to corporate.  The social network caters to the people who may or may not consume what these brands have to offer.   In 2015, brand pages won’t only battle for consumer attention against other brands (or kitten videos).  In order to reach a wider audience, they will have to do it without being “too promotional,” as per request from “the people.”

Depending on the number of friends a user has on Facebook plus the number of pages they LIKE, a news feed could be endless! If every post were displayed in the order they were posted, you may see some profile updates multiple times, and others never! Based on past activity and surveys, Facebook displays what users are more likely to click.

According to people surveyed (by Facebok), there are some consistent traits that make organic posts feel too promotional:

  1. Posts that solely push people to buy a product or install an app
  2. Posts that push people to enter promotions and sweepstakes with no real context
  3. Posts that reuse the exact same content from ads

While some brands may be rolling their eyes because they have to recalculate their posts in 2015, it’s nothing new to Cote Media! Our clients’ posts reach your News Feed because we create unique content catered to a specific audience when fans are actively online! How you’re your brand make sales without being “too promotional” this year?  You don’t have to think twice about it! That’s our job.

To learn more about reaching your audience amongst the competition, call us at 855-COTE-MEDIA


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