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Google's Post Covid-19 Guiding Media Principles

Overwhelmed with questions about how to approach their media efforts in this time of Covid-19, organizations are seeking guidance and clarification. Google's Vice President of Global Marketing for Media Joshua Spanier decided to pinpoint five guiding principles for his team to focus on as they approach the new normal. We find these to be succinct, universal values that our clients and colleagues can rely upon. "Inside Google Marketing: 5 principles guiding our media teams in the wake of Covid-19" by Joshua Spanier is an important resource for those looking for values to reinforce with their teams and clients as we move forward into uncharted terrain.   1. Context, always Though this is a global pandemic, its impact is local. We’ve found...

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Facebook Product Ads: What You Need to Know!

The ever-evolving social media landscape is keeping Facebook on its toes! The website recently introduced its intention to launch what they’re calling Product Ads for businesses. It’s actually pretty awesome; Facebook is obviously paying attention to marketers’ concerns and their ultimate goals. So what does this mean for YOUR business? We’ll break it down! It […]

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