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Yes, It’s Time to Get Ready for Black Friday Ads!

  You may not want to hear this with the Labor Day weekend looming and it only being August, but yes, it’s time to get ready for Black Friday paid advertising! Who wants to start bringing an end to the glorious summer? Even if it’s only in advertising planning? (OK some of us; you know who you are.)  The hard truth is that cybersales over Black Friday and Cyber Monday have been ONLY SKYROCKETING in recent years. Trends indicate no decline in optimism for e-commerce. In fact, Black Friday Cyber Sales are one of the key indicators for projecting the influence of e-commerce in years to come. Check put this graph courtesy of our good friends at Shopify. (Full disclosure:...

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