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Blog — Black Friday RSS



Get Ready for the Advertising Trifecta!

We are less than two months away from the annual shopping trifecta: Black Friday, Cyber Monday, and Giving Tuesday. Over the years, the Black Friday tradition of blockbuster sales after Thanksgiving has morphed into an entire weekend of sales. Now Black Friday weekend is followed by Cyber Monday, a day dedicated to purchasing from online retailers. The entire shopping frenzy is capped off with Giving Tuesday, devoted to donating to 501C3 charitable nonprofit organizations.  Many shoppers wait for these sales to complete their holiday shopping or stock up for the year on discounted merchandise. Each year, records are being set with spending over Thanksgiving Day Weekend, with 2018 outperforming previous years.  According to AdWeek: U.S. consumers spent $7.9 billion online on Cyber...

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Yes, It’s Time to Get Ready for Black Friday Ads!

  You may not want to hear this with the Labor Day weekend looming and it only being August, but yes, it’s time to get ready for Black Friday paid advertising! Who wants to start bringing an end to the glorious summer? Even if it’s only in advertising planning? (OK some of us; you know who you are.)  The hard truth is that cybersales over Black Friday and Cyber Monday have been ONLY SKYROCKETING in recent years. Trends indicate no decline in optimism for e-commerce. In fact, Black Friday Cyber Sales are one of the key indicators for projecting the influence of e-commerce in years to come. Check put this graph courtesy of our good friends at Shopify. (Full disclosure:...

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