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Blog — Business Automation RSS

Understand LTV (Lifetime Value) for Advertising

Your business needs to have a predictable cash flow to cover your overhead, deliver a steady profit margin, and (perhaps most importantly) give you peace of mind. The prevailing strategy for achieving this type of security for your business is called the Lifetime Value Model or LTV. And now Facebook has engineered its business platform so that LTV can be implemented conveniently in all your advertising campaigns.

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