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Blog — Classic Marketing RSS

Customer Relationship Management (CRM) and Website Development

When businesses begin their website development process, an important question to ask is, “How will our Customer Relationship Management (CRM) integrate with our new website?” Neglecting to consider the CRM is a slippery slope to start down. No business wants to realize six months after a website launch that their website does not flow well […]

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Don’t Overlook Conversion Optimization

While there are brand-building benefits to posting on social media, the main goal is typically conversions–motivating your followers to click on your posts, visit your site, and take some sort of action. Conversions don’t always mean making a purchase; your organization can classify any event in the sales pipeline as a conversion. Surprisingly, many organizations […]

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Social Media: Ain’t Nobody Got Time for That (Except us!)

It can be safely assumed that social media marketing is becoming a lucrative part of every business’s growth plan. At first glance, it doesn’t seem all that complicated. What does it take to write a few Facebook posts a few times a week? Once you start digging more deeply, you’ll find that social media marketing […]

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Trending Topics of 2004

This week, Facebook turned 11 years old!  When the social network was just starting, it was exclusive to Harvard students.  There weren’t nearly as many users as there are today, and there was no such thing as “Trending Topics.” We have a strong feeling that these 11 topics would have been trending on Facebook in […]

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It’s Not Budweiser Without the Clydesdale!

Sunday, The Wall Street Journal reported that in an effort to market Budweiser to the 21-27 year old demographic, Anheuser-Busch would be dropping the Clydesdale! Long-time consumers responded quickly and harshly on the King of Beers’ Facebook page! WSJ got it wrong, though! Targeting a younger demographic doesn’t mean the end of the iconic horses […]

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