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Blog — Covid-19 RSS

Some of the Top Post-Covid Marketing Realizations & Tips

The Covid-19 pandemic has forced sudden, unexpected and massive shifts into the online strategies of most organizations. Even companies with extensive Business Continuity Planning are struggling to come to grips with how to approach such a crisis. Everything from the most practical considerations such as budget to more existential factors like the "why" and "who are we now" have come into question. We have compiled some of the top reflections on advertising post Covid-19 from a variety of sources to help our clients and colleagues approach this time. Don’t exploit the situation The first thing we are seeing is people trying to exploit fear. What I mean by this is supplies are running low around the world. From masks and toilet...

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