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Blog — Ecommerce RSS

Shopify or WooCommerce? Think Shipping

In the world of e-commerce solutions, the most popular options for websites are Shopify and WordPress/WooCommerce. When deciding which platform to choose, most business owners ask which is better and why. While both have clear benefits and advantages that will be determined by a number of factors, one of the most influential is shipping.

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Businesses are Revamping their Websites for E-Commerce

Business owners are revamping their websites to add e-commerce platforms. Owners want their websites to be equipped with the latest functionality and integrate their storefronts into Facebook, Instagram, Amazon, E-Bay, and other sales channels. Business owners are requesting this functionality even if they do not sell physical goods. They are using Shopify to sell more than goods; they are selling tickets, rentals, digital downloads, and more.

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Custom Audiences Drive Efficient Advertising

When you start an advertising campaign for your business or organization, you want it to function with the greatest efficiency and precision. Otherwise, you are just wasting money. Precise advertising has never been easier with Facebook's business platform and Pixel. These techniques allow you to create specific custom audiences for your advertising campaigns and target these audiences (and their lookalikes) with the right message at the right time.

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Microinfluencer Advertising; It’s Not Just for Huge Brands

Instagram is revolutionizing advertising. Perhaps never before have corporations been able to advertise so stealthily or been able to appear more neighborly. While some are comparing this to the old allegory of a wolf in sheep’s clothing, most followers are eagerly engaging with their favorite brands online. Rather than seeing it as threatening (the infiltration […]

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Now’s the Time to Launch Your Ecommerce Website

Now’s the Time to Launch Your Ecommerce Website On average, millennials now make 54% of purchases online. ECOMMERCE IS GROWING EXPONENTIALLY According to a Statista report, ecommerce is expected to hit $4.5 trillion in sales by 2021. Driven largely by an increasing reliance on smartphones and other devices, ecommerce is more than thriving; its rise […]

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