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WooCommerce and Facebook Shopping

Have a Wordpress Shop using WooCommerce? If so, it's never been easier to integrate Facebook and all its business benefits into your website using the Facebook WooCommerce Extension. How do you get started? In your Wordpress Dashboard, Navigate to WooCommerce in your left Panel, the to the submenu item, Extensions. WordPress will recommend a number of extensions to improve your site's performance. The Facebook Extension will be recommended.  Here is the link directly to the extension: https://woocommerce.com/products/facebook/. Simply select the link and you will be redirected to the WooCommerce Extensions Store. Fortunately, since it's available via the Facebook Developers team, it's free!  Download the extension and install it through your plugins. Within the plugin, you will be asked to enter details and...

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Dive Deeper Into Facebook's Business Manager

Start using Facebook as a Business Page, and you will be impressed by the features available at first glance. An assortment of tabs provide several options for displaying media and news for an organization. But don't stop there! Once you're comfortable with your Facebook Business Page, it's time to create a Business Manager Account, install a Facebook Pixel, and sign up for an Ad Account.

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Facebook Pixel is Essential for Social Conversions

What's the first bit of advice you are likely to receive from an e-commerce manager nowadays? Install the Facebook Pixel post haste.  But Facebook is dead, managers say. My clientele is only on Instagram. We only want to advertise on Instagram. We have Google Analytics. Why do we need that? Business managers don't immediately understand that Facebook OWNS Instagram and its Pixel is useful for both platforms. Therefore, even if you are stuck on Instagram, the Pixel is applicable for both platforms. What exactly is the Pixel and why is it a necessity? The precursor to the Pixel is the Google Tracking Code for Search Engine Console and Analytics. The Google code is also added to a website's header. It...

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Should You Run a Facebook Giveaway?

If you also own or manage a business, you probably have also asked yourself if you should be running a Facebook giveaway as well. It's true. Facebook giveaways can be remarkably effective at growing a following and gaining new leads. How effective? Read more on our blog . . .

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