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How Often Should I Be Posting Stories on Instagram or Facebook?

  If you're using Instagram or Facebook for business, you have probably asked yourself how often you should be posting stories. Some businesses are posting anywhere from 1- 7 or even more stories per day on Instagram. So how much should you be posting? The answer is complicated and, of course, depends on your audience and industry. However, most social media sites recommend posting to stories anywhere from 1 time per day to 7. "Instagram users have also proven their desire to engage with brands via disappearing content. More than half a billion people use Instagram Stories every day, and a third of the most-viewed Stories are posted by businesses," - HootSuite The idea is to spread out your posts throughout the day, and...

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I Want to Manage My Own Facebook & Instagram Business Manager -- How Can Cote Media Help Me?

  You're confident. You're savvy. You're smart. You're one of those people who thinks, "In the time it takes for me to communicate what I need or want done to someone, I could have completed the task myself." You take ownership of your business and staff. You're an entrepreneur and you have a clear vision of your goals. You understand your message AND your target audience. You have a real understanding of your buyer personas. You listen to your current customers, and you speak their language. There's a specific lingo you speak in your industry and you know it best. You understand the ins and outs of everything going on in your profession. You have a real vision of your...

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Now Use Dynamic Ads in Guided Creation

Are you using Guided Creation in the Facebook Ads Manager? Now you can also build Dynamic Ads in Guided Creation as of December. What are Dynamic Ads? Dynamic Ads prioritize content automatically for different audiences. For example, when you upload a variety of photos and set different call to action buttons all within one ad, Facebook will show different combinations to different audiences. Which ads they show to whom is based on machine learning, and you cannot control how Facebook shows the ads. There is a level of trust involved in dynamic advertising, but most advertisers provide favorable feedback to the ad type. Why use Dynamic Ads? Dynamic Ads work especially well for dynamic retargeting for businesses with product catalogs. Dynamic retargeting...

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NEW! Promote Video Ads in Facebook Messenger

New Ad Placements Now Available for Video in Facebook Messenger Video continues to reign supreme in social media advertising for ROI and conversions. Just how successful is video compared to static advertising? According to Wordstream, " Marketers who use video grow revenue 49% faster than non-video users." And that's just one of the stats proving the video is one of the most effective mediums for wooing new customers to your brand's tribe. Facebook has a long list of tools it has created to help make video marketing easier and more effective for advertisers. Now, it's adding new placements to the list, with Messenger the most recent development.  How does the new update work? According to Facebook: "Now you can extend the...

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Improve Offline Event Sets in Facebook Ads Manager

Offline Event Sets Help Businesses with Greater Offline Conversions Don't get frustrated by trying to measure how successful your online advertising is impacting your offline sales.  Businesses who "close their sale" primarily offline have always been faced with a challenge when using Facebook Ads. If there is no cart or online sale, and instead a customer makes their primary transaction at a physical location, how can a business know if their ads are working? According to Facebook: "Your offline conversion results help you understand how effectively your ads drive offline events. You can use this information to optimize your ad campaigns." And, maybe even more importantly, how can businesses appeal again to those successful transactions that take place offline to customers...

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