Event Custom Audiences on Facebook are an effective way of honing in on some of your most loyal customers and their lookalikes. By creating an Event Custom Audience, you can appear more in the feeds of people who have attended your events OR demonstrated interest in attending your events. You can also create lookalike audiences based on actions taken on your previous events.
That”s more or less the highly misleading headline from today”s @WSJ. Dare we say it, but the Journal is just slightly behind the curve here as almost everything in their article has been well-known in the SMM community for over a year. Obviously sponsored stories and ads are part of a well-rounded, effective Facebook marketing […]