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Blog — Facebook Data RSS

Good Questions: Facebook Expands Resources to Address Data Handling Concerns

When we talk ads and the Facebook Pixel, the first topic that usually comes up is data. What is data and how does it drive your business? Most simply, data is statistics about how people engage with your brand (on your website, social media platforms, and even brick and mortar locations.) Data is important. But data is also controversial, and many users are retreating from Facebook because of fears their data may be used inappropriately. Facebook defends its use of data because it believes data allows for relevancy. They aim to drive business by helping advertisers engage with their audiences with relevant, impactful ads.  Again, relevancy is also a controversial term. Many users feel that relevancy allows users to block...

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