A new phrase and motto is slowly superseding the "content is king" paradigm. "Be authentic" is fast-becoming the rule and standard for all advertising campaigns. What's authenticity? Authenticity means creating truthful posts and maintaining an honest "white hat" social media strategy with real followers, likes, and comments.
Looking for a new way to get leads for your email marketing campaigns? Don’t get discouraged by pricey websites with costly subscription fees that promise overnight success. Facebook has an effective (and often underused) solution hidden within ALL business pages that can help you grow your email lists quickly and affordably: Facebook Lead Ads. Sure, […]
The word is out that video is now the most effective medium to engage with your customers online. Shorter 30 second-3 minute commercial-like videos, longer YouTube Content such as webinars, and Facebook Live are all outperforming other more traditional advertising rivals. Statistics are proving that customers are far more likely to stop in their newsfeed […]
Wednesday, I went through my daily routine of opening my (digital) mailbox and my social media outlets: Facebook, Twitter, and Instagram. The first thing that caught my attention: a tweet reading “My prayers are with Paris.” The tweet was from a celebrity so I figured it wouldn’t reach me; maybe said celebrity has family or […]
Cote Media’s staff is 1/3 women. This blog is being written by one of said women. Our company was founded by a pair of educated, passionate brothers. These are facts that you don’t need to know, but with the subject matter that follows, you might be wondering. This past weekend, a lot of women were […]