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Google's Post Covid-19 Guiding Media Principles

Overwhelmed with questions about how to approach their media efforts in this time of Covid-19, organizations are seeking guidance and clarification. Google's Vice President of Global Marketing for Media Joshua Spanier decided to pinpoint five guiding principles for his team to focus on as they approach the new normal. We find these to be succinct, universal values that our clients and colleagues can rely upon. "Inside Google Marketing: 5 principles guiding our media teams in the wake of Covid-19" by Joshua Spanier is an important resource for those looking for values to reinforce with their teams and clients as we move forward into uncharted terrain.   1. Context, always Though this is a global pandemic, its impact is local. We’ve found...

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How to Use Google Keywords For Your Business Strategy

Are you advertising on Google? If not, you may be surprised by the results you get from Google Advertising. Google Ads promote incredible visibility for your business or brand. You can also be very specific with who sees your ads. Google Keywords can also help you predict the audience for your ads. Even if you don't want to run ads, Google Keywords can provide incredible insights for the traction of your business concept.

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Growing Business with Google Shopping Ads

That's why it's important to partner with an e-commerce developer like Cote Media who understands all the nuances of online shopping from the get-go. This type of work can be streamlined well in advance of a website's launch. Streamlining this work vastly reduces production time and costs, as well as headaches when the store inevitably wants to start advertising on Google.

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