Instagram recently launched a new countdown feature for stories, and it's an excellent tool for business owners to drive more traffic to their website or location. With the new countdown tool, you can let your audience know how long until a particular event and raise excitement for it. Planning a big sale? Use the countdown feature to generate more enthusiasm for customers to start thinking of your 50% off merchandise!
A new phrase and motto is slowly superseding the "content is king" paradigm. "Be authentic" is fast-becoming the rule and standard for all advertising campaigns. What's authenticity? Authenticity means creating truthful posts and maintaining an honest "white hat" social media strategy with real followers, likes, and comments.
Augmented reality (AR) is steadily becoming the standard for both business and personal posts on Facebook and other social media platforms. Advanced video and camera tools are now more readily available for professionals and the general public. Moreover, Facebook and other platforms are deliberately engineering their tools so that even those with no advanced training […]
Business owners are busy focusing on their passion and day-to-day operations. While they are aware that social media is a must, mastering the fine art of tools like Instagram is just another task they may not have the time or interest to develop. That’s where we at Cote Media step in. We are experts at […]