A new phrase and motto is slowly superseding the "content is king" paradigm. "Be authentic" is fast-becoming the rule and standard for all advertising campaigns. What's authenticity? Authenticity means creating truthful posts and maintaining an honest "white hat" social media strategy with real followers, likes, and comments.
Augmented reality (AR) is steadily becoming the standard for both business and personal posts on Facebook and other social media platforms. Advanced video and camera tools are now more readily available for professionals and the general public. Moreover, Facebook and other platforms are deliberately engineering their tools so that even those with no advanced training […]
Business owners are busy focusing on their passion and day-to-day operations. While they are aware that social media is a must, mastering the fine art of tools like Instagram is just another task they may not have the time or interest to develop. That’s where we at Cote Media step in. We are experts at […]
Instagram is revolutionizing advertising. Perhaps never before have corporations been able to advertise so stealthily or been able to appear more neighborly. While some are comparing this to the old allegory of a wolf in sheep’s clothing, most followers are eagerly engaging with their favorite brands online. Rather than seeing it as threatening (the infiltration […]