Back on Valentines Day, February 14, 2005, when YouTube launched in San Mateo, California, only a select group foresaw that the site would become such a cultural phenomenon. Closing in on its 15th Anniversary, YouTube has upturned 80 years of television and radio history in less than two decades. Newer generations no longer feel like passive viewers to television's dominance. Instead, they start creating at a very young age on their own YouTube channels. Competition is growing stiffer now for more established broadcasts. Even the Oscars have seen a decline in viewership over the period, and younger generations are questioning Hollywood's relevance. In a world where anonymous teenagers might shoot a low or no budget film on their iPhones that gets over a...
Instagram recently launched a new countdown feature for stories, and it's an excellent tool for business owners to drive more traffic to their website or location. With the new countdown tool, you can let your audience know how long until a particular event and raise excitement for it. Planning a big sale? Use the countdown feature to generate more enthusiasm for customers to start thinking of your 50% off merchandise!
A new phrase and motto is slowly superseding the "content is king" paradigm. "Be authentic" is fast-becoming the rule and standard for all advertising campaigns. What's authenticity? Authenticity means creating truthful posts and maintaining an honest "white hat" social media strategy with real followers, likes, and comments.
Augmented reality (AR) is steadily becoming the standard for both business and personal posts on Facebook and other social media platforms. Advanced video and camera tools are now more readily available for professionals and the general public. Moreover, Facebook and other platforms are deliberately engineering their tools so that even those with no advanced training […]