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Microinfluencer Advertising; It’s Not Just for Huge Brands

Instagram is revolutionizing advertising. Perhaps never before have corporations been able to advertise so stealthily or been able to appear more neighborly. While some are comparing this to the old allegory of a wolf in sheep’s clothing, most followers are eagerly engaging with their favorite brands online. Rather than seeing it as threatening (the infiltration […]

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Social Media Celebrities: The New Pop Stars

In the 90’s, we watched strangers live in a new environment together; it started with The Real World.  We made these people into our friends and our enemies, based on their (edited) actions.  When it came to public appearances, suddenly they weren’t just with a camera crew, but amongst “fans.”  These were the first pop […]

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