The Covid-19 pandemic has forced sudden, unexpected and massive shifts into the online strategies of most organizations. Even companies with extensive Business Continuity Planning are struggling to come to grips with how to approach such a crisis. Everything from the most practical considerations such as budget to more existential factors like the "why" and "who are we now" have come into question. We have compiled some of the top reflections on advertising post Covid-19 from a variety of sources to help our clients and colleagues approach this time. Don’t exploit the situation The first thing we are seeing is people trying to exploit fear. What I mean by this is supplies are running low around the world. From masks and toilet...
Instagram recently launched a new countdown feature for stories, and it's an excellent tool for business owners to drive more traffic to their website or location. With the new countdown tool, you can let your audience know how long until a particular event and raise excitement for it. Planning a big sale? Use the countdown feature to generate more enthusiasm for customers to start thinking of your 50% off merchandise!
When you start an advertising campaign for your business or organization, you want it to function with the greatest efficiency and precision. Otherwise, you are just wasting money. Precise advertising has never been easier with Facebook's business platform and Pixel. These techniques allow you to create specific custom audiences for your advertising campaigns and target these audiences (and their lookalikes) with the right message at the right time.
Your business needs to have a predictable cash flow to cover your overhead, deliver a steady profit margin, and (perhaps most importantly) give you peace of mind. The prevailing strategy for achieving this type of security for your business is called the Lifetime Value Model or LTV. And now Facebook has engineered its business platform so that LTV can be implemented conveniently in all your advertising campaigns.
Augmented reality (AR) is steadily becoming the standard for both business and personal posts on Facebook and other social media platforms. Advanced video and camera tools are now more readily available for professionals and the general public. Moreover, Facebook and other platforms are deliberately engineering their tools so that even those with no advanced training […]