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Facebook Pixel is Essential for Social Conversions

What's the first bit of advice you are likely to receive from an e-commerce manager nowadays? Install the Facebook Pixel post haste.  But Facebook is dead, managers say. My clientele is only on Instagram. We only want to advertise on Instagram. We have Google Analytics. Why do we need that? Business managers don't immediately understand that Facebook OWNS Instagram and its Pixel is useful for both platforms. Therefore, even if you are stuck on Instagram, the Pixel is applicable for both platforms. What exactly is the Pixel and why is it a necessity? The precursor to the Pixel is the Google Tracking Code for Search Engine Console and Analytics. The Google code is also added to a website's header. It...

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