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We Are Your Holiday Advertising HQ!

It's time to start planning for your paid holiday advertising! And we at Cote Media have developed several ways for you to make sure you are ready this year! We have options for those who want to hand off their advertising AND for those who would like to do-it-themselves! FULL SERVICE AD MANAGEMENTFor those who want to hand off their advertising completely, we are ready to start your holiday advertising strategy! Fill out this online form to request a quote. DIY GROUP WORKSHOP 9/27Want to manage your advertising on your own? Attend our Workshop on September 27th in Red Bank. You can purchase tickets here. PRIVATE INDUSTRY WORKSHOPThere is also time for us to schedule a private workshop for your...

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Facebook Pixel is Essential for Social Conversions

What's the first bit of advice you are likely to receive from an e-commerce manager nowadays? Install the Facebook Pixel post haste.  But Facebook is dead, managers say. My clientele is only on Instagram. We only want to advertise on Instagram. We have Google Analytics. Why do we need that? Business managers don't immediately understand that Facebook OWNS Instagram and its Pixel is useful for both platforms. Therefore, even if you are stuck on Instagram, the Pixel is applicable for both platforms. What exactly is the Pixel and why is it a necessity? The precursor to the Pixel is the Google Tracking Code for Search Engine Console and Analytics. The Google code is also added to a website's header. It...

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