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Some of the Top Post-Covid Marketing Realizations & Tips

The Covid-19 pandemic has forced sudden, unexpected and massive shifts into the online strategies of most organizations. Even companies with extensive Business Continuity Planning are struggling to come to grips with how to approach such a crisis. Everything from the most practical considerations such as budget to more existential factors like the "why" and "who are we now" have come into question. We have compiled some of the top reflections on advertising post Covid-19 from a variety of sources to help our clients and colleagues approach this time. Don’t exploit the situation The first thing we are seeing is people trying to exploit fear. What I mean by this is supplies are running low around the world. From masks and toilet...

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Tips for Crisis Communications

Considering the current state of emergency sweeping the world, businesses without an established crisis communications policy or plan are seeking quick tips for managing their social media and other accounts. We have comprised a list of the most standard tips for managing your communications strategy during this sensitive time. While your industry may call for a different set of responses, these tips provide sound advice for any organization looking to communicate effectively during this time. Understand the Crisis Don’t jump wholeheartedly into communicating about the crisis without a sound understanding of the facts. Do your research from respectable and reliable organizations, not gossip. Don’t jump to conclusions and make sure you consider the short and long-term impacts of the situation...

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