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The Customer is Always Right!

It’s the oldest rule in business…

The customer is always right!

Conversocial has released a new study that tracks consumer expectations in social media.An amazing 78% of respondents said that they expect social media to become the sole – or at least dominant – platform for customer service.

The message to companies from their customers is now clear: if you want to speak to us in social media, you better be prepared for us to speak back… If your company is on Facebook or Twitter, be prepared to treat these social networks as serious customer service channels. If not, you risk losing not just your current customers communicating with you via posts and tweets, but the vast number of potential customers who now have a window to see how you respond to (or ignore) your customers in full public view.

You’ve been warned…