What do you think of when you think “anthropologist“? No… not Indiana Jones. Not that we don”t love Indy, he”s just the wrong kind of “ologist“. An anthropologist studies people. More specifically (according to Mirriam-Webster), they study “human beings and their ancestors through time and space and in relation to physical character, environmental and social relations, and culture”.
Moms. They’re one thing we all have in common… you didn’t get here without one, and neither did we. Now, we won’t accuse you of taking your own mom for granted. (If you are, odds are she’ll handle your foolishness herself, right?) BUT when it comes to social media marketing, you have a lot more to worry about than just your mom.
Friends and followers make the social media world go ’round. You knew that. But you may not know that by focusing solely on your own followers, you’re not seeing the forest for the trees. Fast Company reports on a new paper released by comScore, which draws information from a joint comScore-Facebook service called Social Essentials. Their findings show that brands should move their focus beyond fans to friends of fans.
Google+ is still growing… No, you’re not having flashbacks. We did mention this pretty recently. But we’re bringing it up again because ten million users in less than two weeks is impressive by any standards. More impressive is that the figure is now over 20 million.