You may have a Facebook Business page and Manager, but you may have never activated your ads account to start developing ad campaigns. We can check that and manage those campaigns for your organization.
FREQUENTLY ASKED QUESTIONS
What is Ads Manager Account and Set-up?
What is the Ads Manager?
"Ads Manager is your starting point for running ads on Facebook, Instagram, Messenger or Audience Network. It’s an all-in-one tool for creating ads, managing when and where they’ll run, and tracking how well your campaigns are performing. Ads Manager is a powerful ad management tool, but it’s designed for advertisers of any experience level," Facebook describes.
How much information will you need from us to set this up?
Once we have access to your Facebook Business Manager and have determined your ads billing source, we can set the account up for you.
How can we check into the manager to see proofs of advertisements you design for us?
There are several methods for approving proofs of our ads. Facebook even has an in-built ad review program. These options will be presented to you after we ascertain your level of familiarity with Facebook and how much you choose to participate.
Is that where the statistics and demographics are chosen for who sees the ads?
Yes, but there is more to it than just that! Who sees your ads is also determined by several other factors based on your brand. We can make better targeting recommendations after we learn your history and goals.
Do we own what is in our Ads Manager after you create it?
Absolutely! Everything in your ads manager is yours. However, any stock art, video or photography used for your ads may be subject to copyright restrictions based on the source.
Show ads to the right people.
Find new customers, or people who have visited a specific page or taken a desired action on your website.
Drive more sales.
Set up automatic bidding to reach people who are more likely to take an action you care about, like making a purchase.
Measure the results.
Better understand the impact of your ads by measuring what happened as a direct result.
HOW IT WORKS
Facebook and Instagram Business Manager is a free tool for businesses to manage all their social media assets. In the Manager, businesses can assign roles to their employees, design and manage ad campaigns, monitor data, and find tools such as the Audience Insights to improve your outreach. Businesses often outsource management of the Business Manager to advertising firms such as Cote Media who are experts at all the nuances of the platform.
Our Business Manager Services
Business Manager Set-up
Cote Media will perform a thorough analysis of your current Facebook Page and Business Manager to ascertain if it was correctly configured. If not, we will correct any issues. If you haven't launched your page yet, get started on the right foot with Russ and Cote Media. Allow us to originate your page properly.
Business Organization Set-up
People, Partners, and roles
Who has permission within your organization to manage your Facebook page and advertising accounts? Are any third-party agencies still milling about on your page? Or did they set your page up improperly? Businesses are often surprised by how we can fix your page and the mistakes they have!
Business Social Media
Business Facebook; Business Instagram; Business What's App; Ads Manager; etc.
Most businesses don't realize that the Business Manager controls numerous platforms and purposes such as Instagram and What's App. If you're not managing these tools in coordination properly, you're might be wasting you're time on social media! Message us today to get your accounts in order.
Facebook Tracking Pixel Implementation
on your website
The Facebook Tracking Pixel is a short code embedded on your website that links how users interact with your site to your Facebook and Instagram accounts. With this data, you can target people on social media with very specific calls to action based on their activity with your brand.
Core Custom Audience Creation
Website Visitors; Social Engagement; Customer List
After you begin collecting data on your audience, you can then start using this data to target them online most effectively. Stop wasting time casting too wide a net with the wrong bait! Start finding the right customers who are most likely to convert to your brand.
Core Lookalike Audience Creation
You can target and find audiences who are exactly like your best customers! By collecting data on your website, you can create audiences of people who have never been to your website, but who match the characteristics of people who have already converted to your brand. Find the right customers, at the right time.
Ads Manager Creation
Now that you have all your data and integrations in place, it's time to start running ads! Even the best designed ads won't success without the right targeting from the Facebook Pixel. We will bring our design and writing talents to back your brand AND we will make sure those ads are shown to the right people at the right time.
Ads Campaign monitoring
We will carefully monitor all outcomes of campaigns and adjust immediately when necessary, Don't outsource your ads to a company you don't trust! Cote Media is a real business and our Director Russ Cote and his staff are on call to respond to your ads -- even emergencies! Trust that your ad accounts are in good hands and carefully monitored by Cote Media!
We offer two options: we can manage your accounts or teach you how!
Most businesses prefer to outsource their Business Manager performance to an advertising agency, but there are organizations that prefer to keep the management in-house. We offer options for both types of businesses -- large and small! To manage your own, choose from our workshops. To hire us to manage your accounts for you, choose set-up.