Often, business owners don't realize that Facebook Business Manager controls also Instagram and other platforms. When we set-up the business manager, we also connect this to your other accounts.
Business Social Media Asset Set-up
Let's get all your accounts (even the ones you didn't know qualify) set up in your Manager correctly!
"Adding assets to your business will give you more control and visibility as your business grows. Assets include Facebook Pages, pixels, ad accounts, Instagram accounts and more. To add assets, you can create a new asset in Business Manager, claim an existing asset, or request access to an asset owned by another business."
FREQUENTLY ASKED QUESTIONS
What is Business Social Media Asset Set-up?
What assets does your set-up include?
We will customize your Business Facebook, Instagram, What's App, and Ads Manager to work together fluidy.
Is that the entire process?
The process of programming your Facebook Business Manager has 8 steps that may vary depending on how your account has been managed previously. We will likely need to configure your account with the Facebook Pixel and other aspects. Custom audiences are another important aspect of setting up your account.
Do we have to pay Facebook for those accounts?
No, those accounts are entirely free to set-up with Facebook. However, running ads will incur a cost form Facebook.
What is What's App?
What's App is a messaging system owned by Facebook that allows for advertising. Ads may appear within conversations to users while using the app.
Can I do this all myself?
Certainly! We provide services to organizations that want to DIY their accounts AND individuals who want to outsource the entire project! Want to DIY your accounts? Take our workshops! Want us to do it for you? Give us a call! Reach out to us either way and we can help guide you!
Show ads to the right people.
Find new customers, or people who have visited a specific page or taken a desired action on your website.
Drive more sales.
Set up automatic bidding to reach people who are more likely to take an action you care about, like making a purchase.
Measure the results.
Better understand the impact of your ads by measuring what happened as a direct result.
HOW IT WORKS
Facebook and Instagram Business Manager is a free tool for businesses to manage all their social media assets. In the Manager, businesses can assign roles to their employees, design and manage ad campaigns, monitor data, and find tools such as the Audience Insights to improve your outreach. Businesses often outsource management of the Business Manager to advertising firms such as Cote Media who are experts at all the nuances of the platform.
Our Business Manager Services
Business Manager Set-up
Cote Media will perform a thorough analysis of your current Facebook Page and Business Manager to ascertain if it was correctly configured. If not, we will correct any issues. If you haven't launched your page yet, get started on the right foot with Russ and Cote Media. Allow us to originate your page properly.
Business Organization Set-up
Who has permission within your organization to manage your Facebook page and advertising accounts? Are any third-party agencies still milling about on your page? Or did they set your page up improperly? Businesses are often surprised by how we can fix your page and the mistakes they have!
Business Social Media Set-up
Most businesses don't realize that the Business Manager controls numerous platforms and purposes such as Instagram and What's App. If you're not managing these tools in coordination properly, you might be wasting your time on social media! Message us today to get your accounts in order.
Facebook Tracking Pixel Implementation
The Facebook Tracking Pixel is a short code embedded on your website that links how users interact with your site to your Facebook and Instagram accounts. With this data, you can target people on social media with very specific calls to action based on their activity with your brand.
Core Custom Audience Creation
After you begin collecting data on your audience, you can then start using this data to target them online most effectively. Stop wasting time casting too wide a net with the wrong bait! Start finding the right customers who are most likely to convert to your brand.
Core Lookalike Audience Creation
You can target and find audiences who are exactly like your best customers! By collecting data on your website, you can create audiences of people who have never been to your website, but who match the characteristics of people who have already converted to your brand. Find the right customers, at the right time.
Ads Manager Creation
& Set-up
Now that you have all your data and integrations in place, it's time to start running ads! Even the best designed ads won't succeed without the right targeting from the Facebook Pixel. We will bring our design and writing talents to back your brand AND we will make sure those ads are shown to the right people at the right time.
Ads Campaign Monitoring
We will carefully monitor all outcomes of campaigns and adjust immediately when necessary, Don't outsource your ads to a company you don't trust! Cote Media is a real business and our Director Russ Cote and his staff are on call to respond to your ads -- even emergencies! Trust that your ad accounts are in good hands and carefully monitored by Cote Media!
Education
Russ Cote leads workshops nationwide for large and small organizations. His workshops are renown for empowering business owners to grow their client base with proper Facebook Pixel Development. Customized for each industry, these workshops allow businesses to DIY their own Facebook Ads Manager accounts for real success!
We offer two options: we can manage your accounts or teach you how!
Most businesses prefer to outsource their Business Manager performance to an advertising agency, but there are organizations that prefer to keep the management in-house. We offer options for both types of businesses -- large and small! To manage your own, choose from our workshops. To hire us to manage your accounts for you, choose set-up.
Learn to set-up & Manage Your Accounts
live in-person and video workshops now available
Hire Us to Set-up and/or Manage Your Accounts!
Advertising Tips and Trends
The Covid-19 pandemic has forced sudden, unexpected and massive shifts into the online strategies of most organizations. Even companies with extensive...
Overwhelmed with questions about how to approach their media efforts in this time of Covid-19, organizations are seeking guidance and...
Considering the current state of emergency sweeping the world, businesses without an established crisis communications policy or plan are seeking...