Bring your laptop! This is a hands-on class where attendees will walk away with REAL RESULTS!
This is Part 2 of the Social Media Workshop. Learn how to use all the tools you setup in Class 1 to start running ads on Facebook and Instagram!
Attendees receive a general advanced training on using social media to maximize engagement, including basic social media advertising best practices. They’ll get a birds-eye view of how and why their entire digital media “presence” can work to produce compounded results. This will encompass website tips, tracking mechanisms, analytic dissection and Google.
“This class is game-changing!! Thought provoking, inspiring, and exciting, so much inside knowledge I had no idea about before! I learned how to use new tools for better content, how to use tools I had and didn’t know were there-how to use the tools to make the fun side of social media work for business and attract the people you want! Russ has such fun, down to earth and hilarious energy-love him, love the class, love the time spent. Thank you so much!” - A. Horsewood
"Russell Cote was here last weekend to teach a hands-on Social Media class! He gave great information on content strategy, helping everyone link their FB page & IG business accounts and in-depth pointers on how to use the FB Business Manager. It was a pleasure hanging out with Russ, we hope to see him again soon!"
Attendees will be given the precise roadmap and step-by-step implementation processes for running ads using Facebook Business Manager and Facebook Ads Manager:
Facebook Business Manager,
Facebook Tracking Pixel (Google Analytics tracking code as well),
Business Instagram creation and linking to Facebook Business Manager,
FB/IG Ad Account creation/setup,
an introduction to Custom/Lookalike Audiences and paid Facebook/Instagram Advertising.
PLUS 6 MONTHS ACCESS TO A PRIVATE FACEBOOK GROUP TO ASK RUSS QUESTIONS AS YOU BEGIN PUTTING HIS STRATEGY TO WORK!
(In-depth, hands-on Facebook/Instagram Advertising is covered in the Marketing/Advertising Master Class.)
3 hours for Presentation
Facebook Business Manager
Developing Custom Audiences
Ad Design and Strategy
1-2 hours for Q & A/individual problem solving recommended
ATTENDEE TOOL LIST / PREREQUISITES
Facebook Business Account
Instagram Business Account
Facebook Ads Account
MORE ABOUT RUSS
Russ Cote of Cote Media leads social media workshops nation-wide. His events are not lectures; They are hands-on workshops where individuals leave with real results. Russ is an International Brand Manager who develops ad strategy worldwide using Facebook, Instagram, and Google.
Russ specializes in tailoring his workshop to your industry and empowering employees to be ambassadors for your brand. He also empowers them with real technical knowledge to launch effective results-oriented advertising campaigns through both personal and business Facebook pages.
The feedback he receives from his attendees is overwhelmingly positive -- many remarking that they were unaware of such methods for growing their business.