If you're using Instagram or Facebook for business, you have probably asked yourself how often you should be posting stories. Some businesses are posting anywhere from 1- 7 or even more stories per day on Instagram. So how much should you be posting?

The answer is complicated and, of course, depends on your audience and industry. However, most social media sites recommend posting to stories anywhere from 1 time per day to 7.

"Instagram users have also proven their desire to engage with brands via disappearing content. More than half a billion people use Instagram Stories every day, and a third of the most-viewed Stories are posted by businesses," - HootSuite

The idea is to spread out your posts throughout the day, and not to post one long video breaking it up into 10 different segments. If you have to post a longer video and segment it, that's ok, but just don't make it routine!

Consistency is of utmost importance when posting. Make sure you are posting at similar times each day, and don't suddenly ghost your followers. It doesn't take long for your followers to find what you're not offering them from someone else online.

One of the best parts about posting stories is that followers expect minimal, unstaged content. They are looking for natural, spur-of-the-moment glimpses into your everyday life, not professional videos made in a Hollywood studio!

"Lately, Instagram Stories are where the real action is, with over 500 million users using Stories, per the company. While Instagram Stories may have been shamelessly aped from rival Snapchat, there’s no denying the appeal of the 24-hour, self-deleting images and videos." - Time.com

So if you are developing stories, feel free to make them with your phone and improvise. Don't worry as much about production quality with your stories. Your viewers consider them as a backstage pass of sorts. The main show is on the stage, your Instagram account. Your stories are the backstage feature.

If you do want to shoot several more professional stories, add them to your highlights and keep them on your page. But don't worry when posting daily stories as much!

An important aspect of stories is community, and one of the best ways to impart that to your followers is by tagging people, brands, and places in your stories. That also increases the chances your stories will be shared on their Instagram pages as well. 

"We conducted some research into how people are engaging with Instagram stories and found that posting between one to seven stories is best for keeping a high completion rate (over 70 percent)." - Buffer.com

Don't forget to use all of Instagram's tools and techniques to make your stories more attractive and interactive. You can add stickers or polls to your stories to help engage your followers. Countdowns are another effective tool to make your customers keep track of your special events such as sales or product releases.

If you're looking for help with your Instagram story feature, contact us today! 

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You're confident. You're savvy. You're smart.

You're one of those people who thinks, "In the time it takes for me to communicate what I need or want done to someone, I could have completed the task myself."

You take ownership of your business and staff.

You're an entrepreneur and you have a clear vision of your goals.

You understand your message AND your target audience.

You have a real understanding of your buyer personas.

You listen to your current customers, and you speak their language.

There's a specific lingo you speak in your industry and you know it best.

You understand the ins and outs of everything going on in your profession.

You have a real vision of your organization's look: colors, photography, video.

You're good with computers and managing programs.

You understand budgeting and auctions.

You're good with Excel and/or Google Sheets. CSV, you think, I totally understand what that means.

If you think you possess any of these qualities or even ALL of these qualities, you have probably thought to yourself, "I can manage my own Facebook Instagram Business Manager." In fact, maybe you already ARE managing your own Facebook Instagram Business Manager if you have these qualities.

But if you are this savvy, you probably haven't gotten there thinking you know everything. You understand that even the best of us need help now and then. And that sometimes (maybe occasionally) we make a misstep in our programming or set-up.

Or maybe you haven't even made a miscalculation, and you're looking for reassurance, a supportive person to tell you you have set your programming up correctly. Such reassurance can give you confidence.

Yes, Cote Media can help you.

How so?

Cote Media runs workshops of various sizes for anyone who wants to manage their own Facebook Instagram Business Manager. The response to these workshops is overwhelmingly positive. Take this review for example:

“This class is game-changing!! Thought provoking, inspiring, and exciting, so much inside knowledge I had no idea about before! I learned how to use new tools for better content, how to use tools I had and didn’t know were there-how to use the tools to make the fun side of social media work for business and attract the people you want! Russ has such fun, down to earth and hilarious energy-love him, love the class, love the time spent. Thank you so much!” - A. Horsewood.

Or this one . . .

"Nobody is more passionate about this topic than Russ...buckle up, take his class, and watch your ROI soar." - Shawn R.

Which type of workshop is right for you depends on your experience with the Business Manager. If you're a beginner, you should probably start with our Beginner Workshop. We then have a more experienced Workshop for those who are more knowledgeable. But we will assess that before signing you up for either! 

We also organize small and large group workshops for entire organizations. This is a good option for teams and businesses who want several members of their staff to contribute to their online advertising strategy. Depending on the size of your group, you can come to us, or we bring the workshop to you! 

If you are inclined to manage your own Facebook Instagram Business Manager, look no further. Call Cote Media today at 732-747-4300.

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Are you using Guided Creation in the Facebook Ads Manager? Now you can also build Dynamic Ads in Guided Creation as of December.

What are Dynamic Ads?

Dynamic Ads prioritize content automatically for different audiences. For example, when you upload a variety of photos and set different call to action buttons all within one ad, Facebook will show different combinations to different audiences.
Which ads they show to whom is based on machine learning, and you cannot control how Facebook shows the ads. There is a level of trust involved in dynamic advertising, but most advertisers provide favorable feedback to the ad type.

Why use Dynamic Ads?

Dynamic Ads work especially well for dynamic retargeting for businesses with product catalogs. Dynamic retargeting with the pixel shows your catalog ads to those who have browsed your online shop or even abandoned their carts.
Dynamic retargeting will automatically show your catalog in Facebook to users who have visited your website. The dynamic function will use the pixel to show images or videos that your customer is most likely to respond to.
This takes the guesswork out of designing ads. The dynamic format uses Facebook data to anticipate ad assets that will drive more conversions. 

What About Advertisers with No Product Catalogs?

For advertisers who are not promoting their online catalog, ad assets require more consideration, as you must upload your own images or videos. Facebook offers recommendations and best practices for advertisers uploading their own dynamic content.
Here are some best practices from Facebook for Dynamic Advertising:

Choose assets that make sense together when combined: You can choose up to 30 assets for your dynamic creative ad. However, we recommend that you prioritize quality over quantity. It's better to combine 2 strong assets than several assets you're not as confident about. If you don't have a lot of image and video assets yet, you can also combine multiple text assets as an easy way to get started.

Use multiple call-to-action buttons: What do you want people to do after they see your ad? Try a few different buttons to find out which are effective.

Reach the right people: Combine dynamic creative with Facebook Pixel so you can track the results of your ads and understand who's visiting your website. Learn more about Facebook Pixel.

Keep text short, clear and to the point: People scan Facebook and Instagram Feed and stories very quickly.

Draw attention to your image: Create ads with a single point of focus. Check out our design tips to get started.

Make images more noticeable with movement: Add time-lapse, looping and animation with free and easy-to-use apps like Hyperlapse, Boomerang, Legend, Videoshop, Adobe PhotoShop Express and Adobe Spark.

Avoid text on top of images: Use the text, headline and link description fields instead. You can also add a text overlay. Learn more about best practices for text in ad images.

Put the most captivating elements of your video in the first few seconds: Showcase your brand identity right away so people see and remember it, then bookend with your brand at the end. Trim your video to 15 seconds or less.

Design video for sound off but delight with sound on: People choose to watch videos with sound off in many situations, such as in public places. To design for sound off, use text and graphics, tell your story visually and use captions where you can (either with auto-captioning tools or an SRT file).

Choose the best aspect ratio for the placement: Most people hold their phones vertically so choose a vertical aspect ratio for Facebook and Instagram Feed and stories to cover more screen area.

Dynamic Ads can be previewed. In order to preview variations of your ad. Click View More Variations to preview your ads.

If you're looking for ways to take the guesswork out of ad combinations and to start putting machine learning to work for your ad campaigns, dynamic content is one way to start.

Dynamic content does not replace split A/B testing for your campaigns, as only some of the data on dynamic users is available. If you're looking for more rigorous information on how users interact with different ad sets, you will still need to use A/B testing with your content.

What's A/B testing? Simply put, when you serve two different ads to audiences and see which ads more positively impact them. You can do the same with home pages and landing pages on your website.

No matter what you're working on, it's important to not put all your eggs in one basket as the saying holds. Try split testing and dynamic ads to make your ad campaigns more aggressive.

Looking for help with Facebook Dynamic Content? Call Cote Media today! 

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New Ad Placements Now Available for Video in Facebook Messenger

Video continues to reign supreme in social media advertising for ROI and conversions. Just how successful is video compared to static advertising? According to Wordstream, "
Marketers who use video grow revenue 49% faster than non-video users."
And that's just one of the stats proving the video is one of the most effective mediums for wooing new customers to your brand's tribe.
Facebook has a long list of tools it has created to help make video marketing easier and more effective for advertisers. Now, it's adding new placements to the list, with Messenger the most recent development. 
How does the new update work? According to Facebook:

"Now you can extend the reach of your Stories ads by showing them in Messenger when you make a video views campaign. In the Placements section, select Edit Placements and select Messenger Stories along with either the Facebook Feeds or Instagram Stories placements."
Videos in Messenger Stories expands the reach of your campaigns, but also may make it more convenient for new audiences to contact you. While already in the messenger app, an audience may find it more timely to contact your business when reminded within the app.
Use Messenger Story Ads to retarget to customers who have already started a conversation with your brand in messenger. Reach them while they are engaged in messenger and remind them to continue their conversation with your brand.
Don't miss the opportunity to remind your existing contacts in messenger that you are open for a dialogue with them, to answer their questions, and respond to their needs. You may take the opportunity to share videos that remind them to follow up on appointments or special offers already initiated in messenger.
According to Facebook:

"If people are already in Messenger, ads in Inbox will be a seamless transition to start a conversation with your business. Use Automatic Placements to take advantage of the Messenger Inbox placement. If you Edit Placements, Facebook Feed will also need to be selected since Inbox is not available as a standalone placement yet."
The combination of messenger and video has even more persuasive features when you consider additional stats. Consider this from WordStream:

"Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text."
When you're hoping for your audience to retain your ad messages both from advertising content and from your actual messages, video in messenger is an important tool. 
Need help developing video content and managing ad campaigns in Facebook Business Manager? Message us today!

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Offline Event Sets Help Businesses with Greater Offline Conversions

Don't get frustrated by trying to measure how successful your online advertising is impacting your offline sales. 
Businesses who "close their sale" primarily offline have always been faced with a challenge when using Facebook Ads. If there is no cart or online sale, and instead a customer makes their primary transaction at a physical location, how can a business know if their ads are working?
According to Facebook:


"Your offline conversion results help you understand how effectively your ads drive offline events. You can use this information to optimize your ad campaigns."

And, maybe even more importantly, how can businesses appeal again to those successful transactions that take place offline to customers online?
For example, a customer sees your Facebook Ad or interacts with your website. They then in person arrive at your brick and mortar store to make a purchase. If you don't have any direct inquiry to ask them how they learned about your business, how can you know that your ad or website was successful? 
Facebook's offline conversion measurement tool is the feature that makes all of this possible. 
"Facebook's offline conversion measurement solution helps you understand which offline events, such as purchases in your store or orders over the phone, happened as a result of your Facebook ads. By attributing offline event data from your customer system to people who saw and clicked on your Facebook ads, you can better understand the effectiveness of your ad campaigns and return on your ad spend. You can then make optimization decisions to drive more offline events," Facebook describes.

How can you know if in-person sales are delivering a valuable ROI?

Or let's say a customer is new to your brick and mortar store and makes a purchase there. How can you then attract them online if they are not an existing follower? 
And even further, how can you attract new customers who have never been to your physical store  who are likely to interact with your store as successful ones?
Offline event sets are the powerful tool that drives these interactions and conversions.
With offline event sets, businesses can create data sets to record offline engagements and then upload these sets into Facebook. The sets can also be assigned values to correspond with online interactions in order to measure your ROI.
Sounds complicated? 
It's not as challenging as it may appear. And according to Facebook, some best practices can ensure that your campaign delivers even better results. For example, these are some of the recommendations from Facebook:


It may seem like a massive amount of data to account for and manage. But with the right tools and guidance, the process can be streamlined and simplified. Plus, if you are already using a point-of-sale or CRM system, Facebook may have already set up an integration system.

Don't be overwhelmed by Facebook's Offline Conversion Tracking. We can help! Reach out to us today for some guidance on implementing this feature. 


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Start Appearing to Customers in Search Results on Facebook

Been longing to start appearing in Facebook Search ads? The time has arrived!

When in late 2018, Facebook announced it would be opening Facebook Search Ads again to a select group of industries, many businesses started clamoring to find out when they might also be able to optimize their campaigns with search ad placements. After a year of testing the feature, now all advertisers can appear in search ad placements.

As of October 2019, now any advertiser can opt to appear in search ad placements; the placement is no longer limited to select industries.

Facebook announced:

"All new ad campaigns using Automatic Placements will automatically include the Facebook Search Results placement. You can also manually select the placement when setting up your campaign. Once you opt-in, ads will be eligible to appear on search result pages which includes general search and Marketplace search - and will both respect the audience targeting of the campaign and be contextually relevant to a limited set of English and Spanish search terms."

So what does this mean for advertisers on Facebook?

One factor is that the change benefits businesses who are looking for less intrusive approaches to reaching their customers. Facebook has been carefully tweaking its ad formats to make the newsfeed less overrun by sponsored ads. And many advertisers share their concern; they are hesitant to clog newsfeeds with too many sponsored listings lest it may annoy them. By approaching new and existing customers in their search or marketplace, they can rest easier knowing that customers are seeking sales guidance potentially.

Perhaps far more compelling though is Facebook's opposite assertion: more placement options lead to far more conversions. Their research shows that the more an audience sees your ad, the more they are likely to convert to your brand. Facebook reports:

"In a Facebook IQ study, we found that brands’ audiences who saw ads across Facebook, Instagram, and Audience Network had 8x higher conversion rates than audiences only exposed to a single ad on Facebook."

What are the limitations of the new search feature?

For now, ads can only be run for topics with commercial interest. For example, you might appear in search results for jewelry stores, if that is your focus, but you would not be able to appear in result for terms like "Pearl Jam" or other, similar proper nouns. 

The placement is also now limited to mobile searching. Users will have to perform the search on their mobile phone for your placement to appear. Advertisers will still have to wait for the desktop search roll-out on a later date.

The ability to specify your exact search terms is also limited. Users will have to trust Facebook to recommend and assign related search terms to your business placements.

If you're ready to start driving conversions with Search Ad Placements, contact Cote Media today! We can design and manage a campaign for your business to thrive on Facebook and everywhere!

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Did you, like so many other people, fall in love with the fun augmented reality effects of SnapChat and similar platforms? Their integrated camera effects took social media by storm and attracted millions of new users to the new platform to play with the special effects.
Users love the playfulness of the SnapChat AR experience. Until now, those effects have been largely used for fun. But as of this week, Facebook is paving the way for widespread monetization of the AR experience.
Now, ad designers can add AR experiences to Facebook mobile ads. But designers will still have to wait for those experiences to be readily available and affordable. That is to say that the AR experience is there, but it's still not there for advertisers who are on a smaller budget.
How so?
In the future, it's easy to predict that AR experiences will be cataloged and sold in a Facebook library. For example, after selecting to create a mobile camera integrated ad, an ad designer might simply add and AR effect by selecting from a preexisting library.
What makes the new AR experience not that user-friendly yet, is that designers have to add the AR experience they want to apply to their ad.
If that seems confusing, it's like saying that you can add a video overlay to your ad, but Facebook is not supplying the video.
A video may seem like it lacks hurdles; purchasing a video online for an ad is not that expensive these days. But ordering a custom AR experience from an AR studio? That can be quite a pricey undertaking.
However, for larger budget brands who might make extensive progress with an AR experience ad-- say a sunglass company who lets you try on a pair of glasses directly in their ad or an interior decorating company that allows you to project a couch into the corner of your room via your smartphone's camera--investing in a custom, branded AR studio experience is probably worth the investment.
It's not difficult to foresee the largest sunglass companies such as Ray Ban or Oakley jumping to start using the AR try-on feature. 
So how does it work within the Ads Manager? Well, after your AR studio designs the custom AR application and you add it to your library, you just need to apply the following steps:

To create an Augmented Reality Ad:

  1. Go to Ads Manager.
  2. Click + Create.
  3. Select an objective that supports Augmented Reality Ads (Brand AwarenessReachTraffic or Conversions) and click Continue.
  4. Select your audience, placements and budget and click Continue.
  5. Below Format, click Single Image or Video.
  6. Upload your feed video. Click Upload Video to upload a new video or Browse Library to select a video from your library.
  7. Select the checkbox next to Add an Instant Experience, then select Add AR Experience.
  8. Click Use Template to open the Add an AR Experience window.
  9. Click Effect and choose the effect you want to use from the dropdown menu. Note: Only effects approved by Spark AR appear in the dropdown menu. Learn more about the Spark AR content policy and getting your effect approved.
  10. Add the Website URL and Call to Action, then click Done.
  11. Click Text Overlay and choose the action from the dropdown menu you want people to take. You can choose Tap to try it onTap to interact or Tap to see it in your space.
  12. To preview your Augmented Reality Ad, click Preview on Mobile. We’ll save your augmented reality effect and send you a notification in the Facebook app to open a preview on your phone.
  13. In your Facebook app, tap the notification to open your preview.
  14. When you’re happy with your Augmented Reality Ad, click Done.
  15. You can update your effect after it's published. The new version of the effect will become available in Ads Manager after we've reviewed it. If you're already using the effect in an ad, the ad will automatically update with the new version.

    It all seems quite easy when you read the steps outlined above. And it is. Your only hurdle is custom creating an AR experience with an AR studio.

    And that's where design agencies like Cote Media can step in. Not only can we design the ads, but we can take the legwork out of researching and budgeting for your AR experience studio project.

    We can brainstorm AR experience concepts for your advertising project and work with a studio to make your dreams a reality.

    If you're looking to launch your next ads campaign with the latest Facebook functions, give us a call today. Our ability to take over the management of your Facebook Business Manager is seamless and efficient. 

    Let's get started implementing your next AR experience project today. 

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    How are you collaborating with your organization to design and implement your Facebook and Instagram ad campaigns?

    Are you accessing all of Facebook's plethora of tools to manage your online campaigns? Accessible via your Facebook Business Manager is a number of resources that can greatly improve the quality of your advertising campaigns AND the way that your group collaborates to design and manage them.

    This past week, Facebook announced a few updates to better your organization's ad design process. Within Facebook's Creative Hub, you can now, as a group, compare your campaigns across multiple channels simultaneously and efficiently.

    Specifically, you can now as a group:

    Not using Creative hub yet? Reach it while logged into Facebook here:


    If you're only starting the Hub for the first time, Facebook will automatically launch an introductory wizard to walk you through some of the platform's benefits. You can also quickly toggle between tabs and features to view all of its functions.

    What can you do within the Hub? Now, basically everything you can within Ads Manager itself and then export your work into the ads manager to begin running your ads.

    Facebook describes its benefits:

    Why work collaboratively within the Hub and not just directly within Ads Manager? It depends on the project and the organization. An organization that has several collaborators and managers who approve and edit ads, may find working in the Hub to be more productive than screenshotting or glancing over your shoulders. 

    Limiting access to the Ads Manager--which is linked to paid advertising--may also be beneficial and protective of budgets. An organization may want to limit those who can authorize billing for a particular project, but may want those very same collaborators to be able to edit design and copy for the ads.

    It's an extremely practical feature that helps you refine your ad process. The mockup feature is the star of the Hub platform. Within the feature, designers and managers work together to perfect your ad campaigns, previewing the campaigns before launch.

    The mockup feature allows groups to:

    If you're looking to optimize your Facebook Business Manager for your organization or to outsource its management to a capable firm, message us today. We have the experience and knowledge to make sure your organization is up to speed on all the latest Facebook Business Manager tools and features.

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    In the run-up to the 2019 election this November 5, 2019, both Facebook and Twitter have made announcements that will impact advertisers and advertising trends. The controversy is sure to heat up even more in anticipation of the 2020 election, which will draw more voters and attract more advertising dollars to the platforms. How will this impact non-political business advertising? Mostly with transparency settings.

    The controversy began brewing even more in the aftermath of the 2016 presidential election, when foreign powers came in to question for ad purchasing strategies that may have influenced American voters. Since then, all social media platforms have been embroiled in the controversy, with very real concerns for potential sanctions by the United States government for their advertising policies. 

    The controversy has grown this week with Twitter founder Jack Dorsey announcing that Twitter will not run any political ads, a safe move that may protect them from more government oversight or even potential prosecution were election tampering discovered on their platforms. 

    Twitter has long been a safe home for objective journalism. Some writers and publications are willing to forgo or even decry Facebook or Instagram, but are unwilling to quit Twitter. Twitter's announcement to ban political ads appears a protective move to safeguard this reputation.

    While most businesses advertising on Facebook and Instagram are not politically focused, the controversy continues to impact any and all advertisers on Facebook. The Page Transparency Settings on Facebook are where business owners can see all the details of how these changes will impact them.

    For example, starting November 7, 2019, the name of the verified business owner will begin appearing on every business page. Heretofore, Facebook users had strategies to not disclose the main party running or even owning a page. Now Facebook is moving to make such information public. 

    The page verification process began in October 2018, with Facebook announcing: 

    Today, we’re also announcing that people who manage Pages with large numbers of followers will need to be verified. Those who manage large Pages that do not clear the process will no longer be able to post. This will make it much harder for people to administer a Page using a fake account, which is strictly against our policies. We will also show you additional context about Pages to effectively assess their content. For example, you can see whether a Page has changed its name.

    While these enforcements are mostly designed to prevent foreign entities from purchasing extensive ad campaigns in the United States under false or deceptive business names, legitimate US businesses are still feeling the impacts. For example, if you run political content on your page, Facebook's artificial intelligence programs may receive an alert depending on the language that you choose.

    In that instance, your business may receive an alert asking if you intend to post or run political content on your page. If your page is not focused on political content, and only making an infrequent announcement, it is best to make sure that you are not classified as a page that addresses political or social issues. Accepting such a classification may impact your advertising in the future.

    Many businesses don't realize that any ads you are running on Facebook are public information. In order to see what ads you or your competition is running, just check the following:

    To access this information as a page visitor:
    1. Visit any Page's timeline
    2. Scroll down to the Page Transparency below the About section
    3. Tap See All
    This information is also visible when viewing a Page in the Ad Library.
    What can people see in your Page Transparency information:

    If you're working with an ad management company that doesn't understand all of these nuances of Facebook advertising, it's time to call Cote Media. 

    So many marketing professionals and DIY business owners boost posts that seem to be gaining traction via their Facebook Newsfeed, but most advertising companies will advise you to never boost. Head straight to the Ads Manager is the better strategy.
    Business owners may not realize that by boosting, they are missing out on a plethora of tools and data available in their Facebook Ads Manager -- and that by boosting, they are simply losing out on all of that.
    How do you better use the Ads Manager?

    1. In Ads Manager, click the green "+ Create" button
    2. Select either "Brand Awareness" or "Engagement" 
    3. Select "Post Engagement"
    4. Select the blue "Continue" Button
    5. Select Your Post Parameters or Choose a Custom Audience
    6. Select "Continue"
    7. Choose "Use Existing Post"
    8. Select Your Post
    9. Launch the campaign

    Why not just boost a post? Because within the Facebook Ads Manager, you can be far more specific with where your ads will appear and to whom. The entire breadth of the Facebook footprint and even beyond can be adjusted by you. When you boost, you're kind of spitting into the wind as they say. 

    This begs the question, are you using Facebook Ads Manager? Do you have the Pixel installed? 

    If you are only boosting posts here and there, it's time to expand your horizons and start thinking bigger. Boosting posts is commonly considered as a waste of spending by most savvy advertisers. It's time to start learning the Facebook Ads Manager. 

    There are plenty of useful tools for learning and applying the Facebook Ads Manager online, but if you're looking for more 1:1 guidance, Cote Media leads LIVE, IN-PERSON workshops where we help business owners learn to manage their ads accounts like the pros. 

    Our next workshop is scheduled for 10/11/19 in Red Bank, NJ. But if you can't make it, we can bring the workshop to you! Email us at [email protected] with your interest in a private or group workshop.

    What to expect at the workshop?

    Attendees receive a general advanced training on using social media to maximize engagement, including basic social media advertising best practices. They’ll get a birds-eye view of how and why their entire digital media “presence” can work to produce compounded results. This will encompass website tips, tracking mechanisms, analytic dissection and Google. 

    Ready to sign up to attend? Here is the Registration Link: 


    The 10/11/19 Workshop is focused on preparing your Business Manager Account for holiday advertising. Especially Black Friday, Cyber Monday, and Giving Tuesday. If you want to promote your business online this year for the holidays, this is the workshop for you!

    Check out this review of one of Russ's recent workshops:

    “This class is game-changing!! Thought provoking, inspiring, and exciting, so much inside knowledge I had no idea about before! I learned how to use new tools for better content, how to use tools I had and didn’t know were there-how to use the tools to make the fun side of social media work for business and attract the people you want! Russ has such fun, down to earth and hilarious energy-love him, love the class, love the time spent. Thank you so much!” - A. Horsewood