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At the close of 2018, Instagram rolled out several new features that are useful for both individuals and business. These fun and trendy features make stories more interactive and playful. They allow users to interact more thoroughly with their audiences. They also create a more effective platform for experts to share their knowledge and demonstrate their trade. By using these features, you can engage better with your audience.

In the first few months of 2019, the new features have been thoroughly adopted by Instagram users and business owners are harnessing them to interact with their followers. Are you using these new features? The features include:

How are businesses using the music feature?

Want to motivate your audience and get them amped up about your brand? Music is proven to inspire people and drive them toward better goals. Athletes perform better when motivated by music, and music can help you relate better with your audience too! 

Inspire your audience and help them connect with a song that represents your mood and your business. How do you use this feature? Forbes writes:

When you tap to add a stick to a photo or video in Stories, you will see a music icon. And then tap on it to open the song library and search for a “specific song, browse by mood, genre or what’s popular and tap the play button to hear a preview. When you’ve selected your song, you can fast-forward and rewind through the track to choose the exact part that fits your story.”
You will also be able to choose a song before capturing a video. And when you open the Camera, swipe to the “Music” option under the record button. Then search for a song, select the portion you want to use and record a video as the song plays in the background.
As your friends watch the story, they will hear the song playing as they view the photo or video. And they will see a sticker showing the song title and artist name.
As of December 2018, you can use music in questions as well. You can interact with questions by sending songs instead of text replies. So far, this tool has been met with a lot of enthusiasm by Instagram users. Instagram describes:

Now, your friends can respond to your questions sticker with a song from the music library, and you can share your favorites to your story. Whether you want fresh music to get in the holiday mood, or new tunes to get you through the last few weeks of school, your friends can now help you find the perfect tracks.

You’ll see the new music icon when you use the questions sticker. When your friends respond, they can choose a song directly from the music library to share with you. Open the viewer’s list to see all their responses, and tap the play button to listen to the songs. When you share your favorites to your story, you’ll be able to capture a photo or video as the music plays in the background. You’ll also see new effects in the camera that respond to the beats and sounds of a song. To try the new effects, swipe to “Music” in the camera and you’ll see the new icons above the camera capture button.

Should you use music in your Instagram profile? The answer is a resounding yes. Customers are proven to engage with messaging that uses music to communicate a mood.

Need help using music in your Instagram? Contact us today!