“Every business should have the help it needs to succeed on the web. Everyday, agencies and web professionals work with businesses big and small to bring us closer to that reality.” ~Google

Those were the sobering words of Google upon launching its Google Partners, a brand spanking new platform designed to give even more to digital marketing companies. So take notice world; Google has done something and it will save you all from yourselves. Although the mammoth search engine has not yet officially created its own reality, Google Partners hopes to bring them ever closer to that aim.

Google has always been digital marketers frenemy: delivering top-notch advances in the way they conduct business, but being totally absent and unreachable. Such is life when you’re an automated monopoly who wants the entire world to use its search engine to look up naked celebrities. But with Google Partners, it hopes to deliver a very useful and easy-to-use tool for all businesses to stay ahead of the curve.

Google Partners 3 Main Goals

• Connect more closely with Google. With access to special events, training and the latest research and product updates, Partners are guaranteed to stay sharp by working directly with Google. This is a big Fn’g deal considering Google’s complete and utter lack of communication in the past

• Lends Authority. The new Google Partner badge recognizes companies that succeed with Google’s products. Their businesses are healthy, their customers are happy, and they use Google best practices. So a win-win. So don a pair of Google Glasses, throw on Jay-Z and break out the Cristal.

• Grow your business right. Partners who’ve earned the badge are then quickly listed on Google Partner Search and get a direct connection to potential clients. Woot!

We at Cote Media are as excited as a kid before Christmas and eager to rip open our new Google Partner badge.