The Covid-19 pandemic has forced sudden, unexpected and massive shifts into the online strategies of most organizations. Even companies with extensive Business Continuity Planning are struggling to come to grips with how to approach such a crisis. Everything from the most practical considerations such as budget to more existential factors like the "why" and "who are we now" have come into question. We have compiled some of the top reflections on advertising post Covid-19 from a variety of sources to help our clients and colleagues approach this time.

Don’t exploit the situation

The first thing we are seeing is people trying to exploit fear.

What I mean by this is supplies are running low around the world. From masks and toilet paper to hand sanitizer and other basic necessities… I am seeing marketers buying them and then reselling them on eBay or running ads and selling them for 10-50x the price.

This isn’t entrepreneurship and this isn’t marketing. I highly recommend that you avoid exploiting the Coronavirus situation to make a quick buck.

Not only is it wrong but it is also very short-sighted. Sure you may be able to make a quick buck, but it won’t last… you are better off spending your time on anything that is long term.

So now that we got that out of the way, what does the Coronavirus mean for marketers?

From Neil Patel's "What The Coronavirus (COVID-19) Means For Marketers"

Digital attention is at an all-time high

With most businesses closed, and most people staying at home in order to reduce the potential spread of the virus, social media usage is surging.

Since people aren’t going out to bars or engaging in outdoor activities, they're turning to Facebook and Instagram much more than normal - which means that the amount of available impressions is also on the increase, and the capacity for your ads to reach your target audience is equally on the rise. This will lead to lower overall operating costs for your campaigns.

We wouldn't necessarily recommend the testing of any new initiatives during this time, however those who can afford to keep their campaigns running for the next 30, 60 or 90 days will be doing so in a more favorable market for attention.

From 4 Reasons Why Facebook Ads are Critical for Your Business During Covid-19 by Nathan Mendhall in

Stay In Touch With Your Customers

Proactively share important information with your customers using email, your website, Facebook Page, Instagram Business Profile, or however you typically connect. Remember that you can pin important posts to the top of your Facebook Page for quick viewing. You might include information about the measures you’re taking to make your premises or products safe, or how you will handle customer inquiries if there are expected shipping delays.

You can also update your Page hours to show your customers how and when you’re available for business. Notify customers of any changes or modifications to your availability or services by updating your Page Info and selecting Open With Service Changes or Temporarily Closed, depending on your situation.

From Managing through and building resilience during the COVID-19 outbreak on

Branding can set the tone for future sales

Demand is likely to remain subdued during the height of the COVID-19 crisis, but that doesn’t mean it's going away. Indeed, financial experts expect a spike in shopping and product demand once a vaccine is developed or a solid treatment is found.

As an advertiser, you can prepare for that pent-up interest by building your brand and creating bonds with your community. From helping out with local needs to being visible and active on social media and other online channels, there are things you can do to enhance your brand awareness and be ready for the shopping spree to come.

The COVID-19 crisis has created a new landscape for businesses everywhere, with some firms prohibited from operating and others working harder than ever to meet demands. Advertising in the heart of all this has created its own set of challenges.

From 5 Things Advertisers Should Consider Amidst the COVID-19 Pandemic on

Adapt to dynamic market conditions

Stay up to date on local conditions. The Google Trends page can help you better understand the context in local markets and your customers’ frame of mind.

Review your performance metrics, and be willing to pivot. For example, significant shifts in conversion rate may require adjustments to your Smart Bidding targets.  

Pause ad groups or ads if needed. Review products and services that are affected by demand issues and adjust accordingly. For example, mark online or local products as “out of stock” across channels if you’re unsure of real-time inventory or restocking times. 

Consider tools that can help you adapt. For example, the Google Ads mobile app (iOS, Android) can help keep you connected to your campaigns. 


Contact Cote Media

If you need any help with your marketing and advertising strategy, contact us today.

Overwhelmed with questions about how to approach their media efforts in this time of Covid-19, organizations are seeking guidance and clarification. Google's Vice President of Global Marketing for Media Joshua Spanier decided to pinpoint five guiding principles for his team to focus on as they approach the new normal. We find these to be succinct, universal values that our clients and colleagues can rely upon. "Inside Google Marketing: 5 principles guiding our media teams in the wake of Covid-19" by Joshua Spanier is an important resource for those looking for values to reinforce with their teams and clients as we move forward into uncharted terrain.

1. Context, always

Though this is a global pandemic, its impact is local. We’ve found it helpful to carry that thinking into the evaluation of our marketing campaigns. Our global teams are providing guidance centrally, but we’ve found it’s best to trust each market to make decisions locally. In other words: direction from the center, but decisions on the ground.

At a very practical level, we have built out a centralized, shared spreadsheet for all paid and owned tactics across markets, so we can capture and learn from what is being decided locally. Every team around the world has access to this worksheet in real time.

One example of what we’ve learned from this shared context: As interest in news surges around the world, there are many more ad impressions being served in the news category. We’re having to ask ourselves, “In what instances are we comfortable putting our brand alongside news content?” This debate, and local nuance, has helped us make choices, especially around the use of paid social media. Local context is key.

Guiding question: Is this campaign right, given the current context in a local market?

2. Constantly reassess

As market dynamics change rapidly, we’re constantly reassessing campaigns, creative, and even our guidelines. What we decided two weeks ago isn’t necessarily appropriate today. The one constant assumption we have in this situation is that things will change. Because of that, we’re reassessing every possible touchpoint for our brand across paid and owned channels, from video ads to the automated emails we’re sending via customer relationship management (CRM) systems.

We’re asking ourselves every day, “Is this creative or ad placement right for this moment and in this context?” And when the answer is no, we pivot. For instance, we’ve had an Android campaign running that referenced being “out and about.” Was that OK in the U.S. market a few weeks ago? Sure. Today? Not so much.

Guiding question: Though we greenlit this campaign last month/last week/yesterday, is it still right for the context and moment?

3. Creative considerations

In the spirit of reassessing campaigns, we’re finding that all kinds of creative elements need scrutiny right now. From tone and visual imagery to copy and keywords, the context of our media buys needs to be carefully assessed. We’re asking ourselves these questions with every campaign, no matter the channel or size of spend behind it.

For instance, we don’t think slapstick humor is appropriate for our brands right now. So we’re holding off on some campaigns that were funnier in nature. We’re reevaluating creative that shows interactions like hand shakes, hugs, and high-fives, since social distancing is an important tactic for slowing the spread of illness. We’ve also reviewed all our Search ad copy to spot phrasing that’s now awkward — “virus checks,” for instance, have taken on a whole new meaning in light of this moment.

Guiding question: Are all of the creative elements — tone, copy, visuals, keywords, placements — appropriate and relevant to this new reality?

4. Changing priorities to navigate uncertainty

As business professionals, we recognize that we have a responsibility to navigate uncertainty. Through it all, we’re evaluating our media budgets through the lens of what’s most relevant to our consumers.

Our guiding principle as a brand, particularly in this moment, is to be helpful. And as people turn to technology for information and connection in these times of need, we’re mindful that some of our products — like Google Search, YouTube, Hangouts, and Google Classroom — can be more helpful today than they were even yesterday. In that spirit, we’re shifting our paid media priorities to brands that help more people get vital information or bridge the gap between what was once “normal” and their current reality.

For instance, our emphasis is moving to products like Search as people need information, YouTube as people need inspiration and know-how, and Hangouts and Chrome as educators turn to live streaming and digital lessons.

Guiding question: What are the most relevant brands, products, or campaigns our media can support right now, and do we need to shift budgets?

5. Contribution, at every opportunity

If there’s ever been a moment for us to come together and help one another, this is it. As our CEO Sundar Pichai wrote, “In this unprecedented moment, we feel a great responsibility to help.” We’re asking ourselves how we can help our consumers, our customers, and our partners — especially when it comes to our owned channels.

Every brand has its “owned media,” whether stores, websites, or even social handles. Across Google, we’re using many of our surfaces to help however we can. Take the YouTube homepage, for instance, that directs users to videos from the Centers for Disease Control and Prevention or other locally relevant public health agencies. We’re also taking a look at our brands’ social handles and evaluating how we can use their reach to amplify the information people need now. As the days go on, we’ll continue to assess our owned touchpoints for new opportunities like this.

Guiding question: What ways can our brand — and even our owned media channels — be helpful to people and businesses in this moment of need?

Please find the original post by Joshua Spanier on the Google website here.

In recent weeks, we have seen the unexpected rise in business closures and slow-downs due to the spreading coronavirus pandemic. If you have not already established a Business Continuity Plan for your organization, now is a good time to start setting one up and making sure it is executed properly. 

According to,  a website that offers free tools for businesses to prepare for disasters and emergencies, there is a clear planning process that is recommended. This entails:

Block 1 - Business Impact Analysis:

  1. Develop questionnaire,
  2. Conduct workshop to Instruct business function and process managers how to complete the BIA,
  3. Receive Completed BIA questionnaire forms,
  4. Review BIA questionnaires,
  5. Conduct follow-up interviews to validate information and fill any information gaps.

Flows into:
Block 2 - Recover Strategies:

  1. Identify and document resource requirements based on BIAs,
  2. Conduct gap analysis to determine gaps between recovery requirements and current capabilities,
  3. Explore recovery strategies with management approval, Implement strategies.

Flows Into:
Block 3 - Plan Development:

  1. Develop plan framework,
  2. Organize recovery teams,
  3. Develop Relocation Plans,
  4. Write business continuity and IT disaster recovery procedures,
  5. Document manual workarounds,
  6. Assemble plan; validate gain management approval.

Flows into:
Block 4 - Testing & Exercises:

  1. Develop testing, exercise and maintenance requirements,
  2. Conduct training for business continuity team,
  3. Conduct orientation exercises,
  4. Conduct testing and document test results,
  5. Update BCP to incorporate lessons learned from testing and exercises. also recommends the following resources:

If you're looking for more advice and resources for Business Continuity, please visit the links above. For communications and media strategy related to business continuity, please call us! 

Considering the current state of emergency sweeping the world, businesses without an established crisis communications policy or plan are seeking quick tips for managing their social media and other accounts. We have comprised a list of the most standard tips for managing your communications strategy during this sensitive time. While your industry may call for a different set of responses, these tips provide sound advice for any organization looking to communicate effectively during this time.

Understand the Crisis

Don’t jump wholeheartedly into communicating about the crisis without a sound understanding of the facts. Do your research from respectable and reliable organizations, not gossip. Don’t jump to conclusions and make sure you consider the short and long-term impacts of the situation on your customers and audience. Be aware that even the most reliable news sources are sometimes incorrect and report too quickly. Make sure what you’re quoting or reporting is being checked and substantiated by multiple, reliable news outlets and agencies.

Respond Quickly

Your audience is now accustomed to quick almost instantaneous responses online from sources. When organizations do not address an issue or respond to a relevant event, customers begin to suspect that the organization may be hiding something or may have some sort of negative attitude toward a situation, or even guilt! Don’t wait to respond online or think your customers will not notice your sudden absence online. Even a day may be too long to wait in the aftermath of a crisis. Hours may also be too long. Try to have messages prepared in the event of a crisis in advance, but when that is not possible, recognize the situation online. Don’t act oblivious to something everyone is aware of and commenting on.


Keep your audience calm by providing timely and consistent message that they can expect and rely on. Apprise your audience of the circumstances of the situation on a regular consistent basis. Then let them know when they will expect their next update. Don’t make people wonder if or when they will receive another update. By sharing information regularly, your audience will learn to trust you and that will help them remain calm. When you do not provide information as you promise, your audience will begin to doubt your sincerity and trustworthiness.

Determine your Core Message

What is the theme of your message? Decide what it will be and be consistent in your messaging. Avoid being argumentative or defensive about your stance. Clearly and repeatedly state your core message in a reliable, timely, constant fashion.

Make the Message Clear

Although in an unexpected and dramatic situation, individuals may be tempted to think deeply to offer greater meanings or ideas, an emergency is not the time to speak in poetic or complicated language that may be difficult to decipher for some of your audience. Be as clear and focused as possible stating as many facts as are appropriate and avoid attempting to speak in high, unfamiliar language.

Keep the Message Consistent

During an emergency, people may become confused and disoriented. While a speaker may think a message is clear and easy to understand, it may be necessary to repeat the same message in a consistent fashion before your audience understands. During an emergency, people may not be able to comprehend or decipher information as easily, so repeating the same, similar message is crucial.

Leverage Supporters

If you have a good relationship with several individuals or organizations who are not directly affiliated or employed by your organization, now is a good time to leverage their support. Ask kindly for them to stand beside your message and reiterate it for your audience and theirs. Leverage their impartial relationship in order to gain the trust of your audience.

Monitor Social Media

Do not post to social media and then ignore your users comments. If your organization decides that social media is an appropriate place to respond to a certain situation, make sure your posts are regularly monitored and that someone is available to respond to questions and comments.

Put the Victims First

Although you may feel that the crisis is having its worst impact on your organization as a whole, depending on the circumstances, it’s possible that there are victims whose situation is of far worse or critical standing than yours. Always put them first in your communications, Do not gloss over their suffering or circumstances, be clear about your sympathy for their situation and suffering.

Communication Can Save Lives

Depending on the status of your organization, don’t forget that providing reliable and helpful communications can save lives. Making individuals aware of facts and preventative measures may prevent an escalation of the crisis.

Don’t Play the Blame Game

Avoid blaming others for the situation. Especially before experts have decisively and definitely pinpointed the cause of the situation. Continue to focus on the victims and do not begin to blame individuals or organizations or make accusations of guilt.

Be Transparent

Avoid acting as if you have no information and avoiding comment. Be up front and forward about acknowledging the facts of the situation. Avoid keeping totally quiet and acting as if nothing has occurred.

Keep Your Employees in the Loop

While you are notifying your audience outside of your organization about the circumstances, don’t overlook your company employees and your official, internal lines of communication. Make sure your employees are kept abreast of the situation through your internal lines of communication while you are publishing public notifications.

Preparation Is Key

Be prepared with your approach before an emergency. Create a Business Continuity Plan for your company and make sure you have systems set in place for responding to emergencies before emergencies take place.

Contact Us

If you need help managing your communications strategy and forming a business continuity plan, contact Cote Media today! 

If you're using Instagram or Facebook for business, you have probably asked yourself how often you should be posting stories. Some businesses are posting anywhere from 1- 7 or even more stories per day on Instagram. So how much should you be posting?

The answer is complicated and, of course, depends on your audience and industry. However, most social media sites recommend posting to stories anywhere from 1 time per day to 7.

"Instagram users have also proven their desire to engage with brands via disappearing content. More than half a billion people use Instagram Stories every day, and a third of the most-viewed Stories are posted by businesses," - HootSuite

The idea is to spread out your posts throughout the day, and not to post one long video breaking it up into 10 different segments. If you have to post a longer video and segment it, that's ok, but just don't make it routine!

Consistency is of utmost importance when posting. Make sure you are posting at similar times each day, and don't suddenly ghost your followers. It doesn't take long for your followers to find what you're not offering them from someone else online.

One of the best parts about posting stories is that followers expect minimal, unstaged content. They are looking for natural, spur-of-the-moment glimpses into your everyday life, not professional videos made in a Hollywood studio!

"Lately, Instagram Stories are where the real action is, with over 500 million users using Stories, per the company. While Instagram Stories may have been shamelessly aped from rival Snapchat, there’s no denying the appeal of the 24-hour, self-deleting images and videos." -

So if you are developing stories, feel free to make them with your phone and improvise. Don't worry as much about production quality with your stories. Your viewers consider them as a backstage pass of sorts. The main show is on the stage, your Instagram account. Your stories are the backstage feature.

If you do want to shoot several more professional stories, add them to your highlights and keep them on your page. But don't worry when posting daily stories as much!

An important aspect of stories is community, and one of the best ways to impart that to your followers is by tagging people, brands, and places in your stories. That also increases the chances your stories will be shared on their Instagram pages as well. 

"We conducted some research into how people are engaging with Instagram stories and found that posting between one to seven stories is best for keeping a high completion rate (over 70 percent)." -

Don't forget to use all of Instagram's tools and techniques to make your stories more attractive and interactive. You can add stickers or polls to your stories to help engage your followers. Countdowns are another effective tool to make your customers keep track of your special events such as sales or product releases.

If you're looking for help with your Instagram story feature, contact us today! 

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You're confident. You're savvy. You're smart.

You're one of those people who thinks, "In the time it takes for me to communicate what I need or want done to someone, I could have completed the task myself."

You take ownership of your business and staff.

You're an entrepreneur and you have a clear vision of your goals.

You understand your message AND your target audience.

You have a real understanding of your buyer personas.

You listen to your current customers, and you speak their language.

There's a specific lingo you speak in your industry and you know it best.

You understand the ins and outs of everything going on in your profession.

You have a real vision of your organization's look: colors, photography, video.

You're good with computers and managing programs.

You understand budgeting and auctions.

You're good with Excel and/or Google Sheets. CSV, you think, I totally understand what that means.

If you think you possess any of these qualities or even ALL of these qualities, you have probably thought to yourself, "I can manage my own Facebook Instagram Business Manager." In fact, maybe you already ARE managing your own Facebook Instagram Business Manager if you have these qualities.

But if you are this savvy, you probably haven't gotten there thinking you know everything. You understand that even the best of us need help now and then. And that sometimes (maybe occasionally) we make a misstep in our programming or set-up.

Or maybe you haven't even made a miscalculation, and you're looking for reassurance, a supportive person to tell you you have set your programming up correctly. Such reassurance can give you confidence.

Yes, Cote Media can help you.

How so?

Cote Media runs workshops of various sizes for anyone who wants to manage their own Facebook Instagram Business Manager. The response to these workshops is overwhelmingly positive. Take this review for example:

“This class is game-changing!! Thought provoking, inspiring, and exciting, so much inside knowledge I had no idea about before! I learned how to use new tools for better content, how to use tools I had and didn’t know were there-how to use the tools to make the fun side of social media work for business and attract the people you want! Russ has such fun, down to earth and hilarious energy-love him, love the class, love the time spent. Thank you so much!” - A. Horsewood.

Or this one . . .

"Nobody is more passionate about this topic than Russ...buckle up, take his class, and watch your ROI soar." - Shawn R.

Which type of workshop is right for you depends on your experience with the Business Manager. If you're a beginner, you should probably start with our Beginner Workshop. We then have a more experienced Workshop for those who are more knowledgeable. But we will assess that before signing you up for either! 

We also organize small and large group workshops for entire organizations. This is a good option for teams and businesses who want several members of their staff to contribute to their online advertising strategy. Depending on the size of your group, you can come to us, or we bring the workshop to you! 

If you are inclined to manage your own Facebook Instagram Business Manager, look no further. Call Cote Media today at 732-747-4300.

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So you have found out that your Facebook Pixel is missing from your website, and you have a Facebook Business Page and Instagram Business Profile. Or you don't have social media pages, but you're ready to start either now or in the near future.

What next? What are your next steps?

You understand the deep trenches business owners get in before they realize they never had the pixel installed. You've thought, "how did this happen?"

How did it happen? It might be a variety of reasons. But believe it or not, right now, so many web and advertising companies are NOT installing the pixel on their clients' sites when they launch.

It may seem shocking, but even some of the best designers are not installing the pixel. They consider Facebook and Instagram a separate facet. They consider themselves web designers, and after they design the site, advertising is for advertising agencies or even in-house marketing departments.

That's not how we operate at Cote Media. We know that the pixel is indispensable, and we can prove it. We make sure all our clients have the pixel on their site and we don't start advertising campaigns without it. Unless they give us a very good reason why they object to it.

So now that you know you are missing the pixel and you understand that you need to take immediate action, it's time to decide: do you want to manage your Facebook on your own or outsource your campaigns?

Before you say, I didn't even know I had the pixel, how am I supposed to manage my own campaign?

OR before you say, I can manage everything fine by myself!

You need to start considering attending one of our workshops.

If you are on the fence on either of these strategies and want to be sure you're running things properly, it's time for a one-on-one with Russ Cote. Or even a small group workshop.

Time and again, our workshop attendees become shocked when they realize that they thought they were managing their Facebook and Instagram Business Manager with confidence but were really not -- even owners with the Facebook Pixel.

Facebook offers a lot of quick and enticing options to owners to allow them to boost posts or create deals right from their pages. But as we explain in our workshops, you are not getting the full benefit of the Facebook Instagram Business Manager if you are relying on these quick boosts.

So after you discover you are missing the pixel, it's time to decide for sure if you want to hand over the keys to Cote Media and allow us to start running your Business Manager properly OR if you want to see if you can do it on your own at one of our workshops.

If you want to keep managing it on your own, attending a workshop is a safe bet. It's a good idea to make completely sure you have your campaigns set up properly and linked to your website. Russ will help you perform this check-in one or two 3-hour sessions. He can bring the workshop to you, or you can attend at his offices.

Don't wait. If you are missing the pixel, contact us for a free consultation. We will recommend either a workshop for you or other options. Don't worry! We have a solution for you. Contact us today!

No one likes to learn that something is "missing" from something they own. Hearing that something is missing from your website spurs most business owners to immediate action, especially if their competition has what they don't. It's not easy learning that your website is missing the Facebook Pixel, but it's crucial to know the hard truth right away before any further omissions are made.

Why do you need to know and take the pixel seriously?

Most organizations are using social media advertising as a combination of Facebook, Instagram, YouTube, Google, and other platforms. They hire social media experts who are trained to design stunning and eye-catching posts. Most businesses don't hesitate to splurge on photos, videos, or personnel for social media.

They also tend to ask their personnel to appear on their social media pages, casting their account managers, salespeople, and other employees in their social media storytelling. It's all in the interest of engagement nowadays.

Needless to say, all of these efforts cost both time and money. Employees spend massive amounts of time these days planning social media ideas that might impress the manager or boss, even when they are not asked to do so. Posting on social media is becoming instinctual for most businesses and their staff, as they pose everything from their birthday cakes to each other for Instagram and Facebook.

Then businesses "boost" posts and run ads, feeling that the system is easy for anyone to learn. We have heard countless times from organizations that they thought it was simple and they were doing it right. When we show them how it really works at our workshops, owners typically are first worried then thrilled that they realized what they were doing wrong before their situation got much worse.

All this is for naught however if you're missing the Facebook Pixel on your website. 

It's scary when business owners realize they have been spending a tremendous amount of time and money on Facebook and Instagram and much of it may have been wasteful spending.

How so?

Without the pixel, you're throwing a net randomly in the water believing you'll pull it out teeming with fresh fish.

Some businesses throw their net out on Facebook and Instagram for months or even years like this until we tell them about the pixel:

What if we could tell you the exact coordinates in the ocean and the exact time on the exact day when you should throw your net? That's what the pixel can be like, we explain.

They begin to understand how they have been wasting their time. 

Another thing usually happens after we explain. Business owners get excited and more optimistic. They start feeling less frustrated and "stuck" in unhealthy marketing patterns. 

They feel "unstuck" after we explain the pixel. Business owners are ready to start launching new campaigns.

And when those campaigns are successful, they start feeling revitalized with their strategies. It's not easy to get over the first few hurdles and recognize something is missing and take action for some managers. But once owners start taking action and being more focused with their campaigns, they begin seeing results.

If your Facebook Pixel is missing from your website, it's time to take stock of your marketing efforts.

It might also be time to push pause on any advertising campaigns you are currently running. They may be wasteful spending.

Don't waste your time and your money. Start running the pixel on your site and start seeing results.

Contact Cote Media today for a consultation!

When we talk ads and the Facebook Pixel, the first topic that usually comes up is data. What is data and how does it drive your business? Most simply, data is statistics about how people engage with your brand (on your website, social media platforms, and even brick and mortar locations.) Data is important. But data is also controversial, and many users are retreating from Facebook because of fears their data may be used inappropriately.

Facebook defends its use of data because it believes data allows for relevancy. They aim to drive business by helping advertisers engage with their audiences with relevant, impactful ads. 

Again, relevancy is also a controversial term. Many users feel that relevancy allows users to block or disengage with opinions that differ from their own. But for Facebook, they explain that relevancy is the core of their advertising model, and they can't deliver relevancy without data.

As Facebook describes:


Why is data so important? Ads play an important role in our mission to connect the world. They allow our platform to be free for people to use, and help grow businesses everywhere. It's our principle that ads are built for people first, so we aim to make them as relevant as posts people see from their friends and family. When our platform delivers ads that are relevant to people, they have a more positive experience, and you benefit because people are more likely to engage with your ads. 

However, questions still remain for advertisers who suspect their data may be secretly benefiting other advertisers. In fact, anyone who uses the Facebook Insights platform is benefitting from other advertisers' data. What are insights?

Insights reveal statistics about other brands and pages and their followers. The platform is free from Facebook, and advertisers use the information to guide their ad campaigns. 

So the short answer is yes, your data does help your advertisers and their data helps you. BUT the data revealed about your brand in insights is not specific enough to do the real type of harm business fear: the type that hackers gain when they steal financial or other information to make purchases. Your data's role in insights is also not significant enough for your competitors to make any actionable efforts to undermine your campaigns.

While fears that a businesses' data may be undermined are legitimate, right now the gain from advertising on Facebook is most often one with benefits that outweigh risks.

Perhaps most importantly, Facebook notes:

Competitors can’t directly target your customers. Our platforms use available data to determine people's intent and what’s relevant to them, and we require multiple sources of intent for someone to be eligible to see prospecting ads. If someone makes a purchase on your website, other advertisers won’t be able to target them solely on the basis of that purchase. For retargeted ads, individual advertisers’ Custom Audiences are only accessible to you, unless you decide to share access to that audience. All information used by our optimization system is aggregated with millions of other customer interactions and activity.

Where can you find more information about Facebook's new data handling program? Learn more on their page:

If you would like more guidance with your Facebook advertising campaigns, contact Cote Media.

It’s almost Valentine’s Day! And are you still unsure what to do on your social media accounts for your business?

Valentine's Day can be a tricky holiday!


There are so many sensitivities that businesses should be cognizant of! And businesses don't want to alienate customers!

What could be the problem?

Plenty of things!

For example, someone enduring a traumatic divorce or break up could feel alienated if you offer a "couples" discount. Then, of course, there are diversity and LGBTQ issues. Some people don't want their romantic status to impact their interactions with businesses, but some people very much do!

There's also the definition of "love." It's not just about couples for some people! People love their children, parents, grandparents, cousins, and more! Who's to say someone doesn't celebrate Valentine's Day with their mom or grandmother!

Also, people love their pets. Some people choose to be with their pets for Valentine's Day. You never know.

When thinking about your Valentine's Day advertising, if you don't clearly offer romantic products (like lingerie, jewelry, flowers, or chocolate), taking on Valentine's promotions can be tricky territory.

But not to worry. We have combined a list of tips for Valentine's day marketing on social media for you. And if you need help managing your accounts, don't forget to reach out to us at Cote Media.

Here are some fun ideas we found for you from the best social media tipsters around!⠀⠀⠀⠀⠀⠀⠀⠀⠀

✔️ Think outside just “romantic” love! Don’t forget people’s love for their family, pets, and even food! Love on Valentine’s Day is about more than just romantic partners! Think about what your audience might also love!

✔️ Use appropriate hashtags! Don’t forget to hashtag properly with local and broader holiday tags.

✔️Think funny! Valentine’s Day can be a tough one for some people, using humor can lighten the day for your audience!

✔️ Try “two for one” deals! People are partnering up for the holiday. Why not offer them a deal!⠀⠀⠀⠀

✔️ Share your love by giving away something! It doesn't have to be romantic! Offer a friends and family limited time discount or a BOGO! Anything will be sweet, maybe even a free chocolate bar for people who stop by in February!

✔️ Throw a contest! Still not sure what your audience loves? Ask them! Ask them to caption a photo online or post a photo with what they love about your business! If you're unsure, ask! (And don't forget to offer them a reward!)

✔️Be ironic! Everyone's expecting a post about love, but why not post something about a break up? It's attention grabbing and different! Not everyone will be in love this holiday, and it's important to show you understand and sympathize!

✔️ Partner with a romantic business! Is the business next door a chocolate shop? Ask them if they want to partner on a neighborhood sale!

✔️ Provide a how-to that's Valentine's Day related! Do you sell crafts at your business? Why not share a post on how to create a Valentine's Day album or memento?

✔️ Create a Valentine's Day Gift Guide! Help your customers choose the perfect gift!

✔️Combine your prom with Mardi Gras! This year the holiday is the day before Valentine's Day. Is there a clever way your business can combine the two?

✔️ Offer advice! If you are a restaurant, offer your customers tips on how to pick and pair the perfect bottle of wine!

✔️ Send seasonal emails! Don't forget email marketing. Make sure to send your lists a kind and encouraging valentine!

✔️ Show your love . . . to a local charity! Make your local animal shelter or another charity your valentine this year and invite your followers to share the love as well. Why not donate 10% or more from all of your Valentine's Day sales to charity?

✔️Put products together that match for the holiday! Do some matchmaking, with your services or products! 

✔️ Create a Valentine's Day event, and don't forget to add it to Facebook!

Good luck sharing the love this holiday! And happy Valentine's Day from all of us at Cote Media!

Don't fret if you need marketing assistance for Valentine's Day! Looking for help with your social media? Message us today!