What the hell is going on around here?

Change. All kinds of change.

No, not that kind…

I show up for work, excited to blog about a new social media study. (Yes, I’m a nerd like that.)

And what do I find?

New name. New logo. New everything. Except me — same old me.

Nobody tells me anything.

Imagine showing up for work at McDonald’s… and the sign out front is different, and your customers are ordering Whoppers.  :/

You’d think for all our talk of engagement and word of mouth, we could arrange a little verbal notification. Or a nice sign, like that one…

Instead, I’m a mushroom. They keep me in the dark and feed me… well, you get the idea.


I’m here… You’re here…

Time to get back to talking about social media. Because that’s what we’re here for, right?