A picture is worth a thousand words. A picture that catches the attention of your target audience could be worth a thousand dollars! Combine that with the fact that over 200 million mobile users are on Instagram each month and your business has its next step!
Studies have shown that consumers are more likely to engage with brand posts on this social network. Instagram (IG) delivers 58 and 201 times more engagement (likes, comments, and shares) per follower than Facebook and Twitter, respectively.
So how do you take advantage of the picture based network? When new to Instagram, smart brands search for users with a large engaged audience, specifically the brand’s target audience. How?
Step 1: Using the star icon, search for a hashtag relevant to your business.
Step 2: From the results, reach out to IG gurus with consistent activity.
Step 3: Supply them with pictures or merchandise to promote the brand.
Step 4: Compensate users for growing the new business.
Clearly, Instagram is an option that your business should explore. Don’t just take our word for it, though. Businesses like SHREDZ and Bachelr boosted their following, as well as their revenue, by using Instagram the right way!
You could just start posting pictures and hope that the right people see them, or you could search for the right people! We highly suggest the latter. If you do it wrong, those pictures worth a thousand words could waste your business thousands of dollars!