We’ve told you before – social media is word of mouth.

Quite a few times, in fact… like here, here, and here. And as recently as yesterday.

Well, a new study (from NYU Stern School of Business’s Center for Measurable Marketing) has found a direct correlation between social media word of mouth and increased store traffic.

This is the first empirical evidence linking social media through specific consumer conversations to in-market behavior, in this case, store traffic…

We discovered the direct effects of word-of-mouth communication via social media were higher than direct effects of the brand’s paid media.

Another interesting finding (emphasis ours)…

Visits to the store have a feedback effect on social media by driving more conversations about the brand

You do realize what this means…?

That’s right.

We were right.


And we’re doin’ the happy dance.