So you have found out that your Facebook Pixel is missing from your website, and you have a Facebook Business Page and Instagram Business Profile. Or you don't have social media pages, but you're ready to start either now or in the near future.

What next? What are your next steps?

You understand the deep trenches business owners get in before they realize they never had the pixel installed. You've thought, "how did this happen?"

How did it happen? It might be a variety of reasons. But believe it or not, right now, so many web and advertising companies are NOT installing the pixel on their clients' sites when they launch.

It may seem shocking, but even some of the best designers are not installing the pixel. They consider Facebook and Instagram a separate facet. They consider themselves web designers, and after they design the site, advertising is for advertising agencies or even in-house marketing departments.

That's not how we operate at Cote Media. We know that the pixel is indispensable, and we can prove it. We make sure all our clients have the pixel on their site and we don't start advertising campaigns without it. Unless they give us a very good reason why they object to it.

So now that you know you are missing the pixel and you understand that you need to take immediate action, it's time to decide: do you want to manage your Facebook on your own or outsource your campaigns?

Before you say, I didn't even know I had the pixel, how am I supposed to manage my own campaign?

OR before you say, I can manage everything fine by myself!

You need to start considering attending one of our workshops.

If you are on the fence on either of these strategies and want to be sure you're running things properly, it's time for a one-on-one with Russ Cote. Or even a small group workshop.

Time and again, our workshop attendees become shocked when they realize that they thought they were managing their Facebook and Instagram Business Manager with confidence but were really not -- even owners with the Facebook Pixel.

Facebook offers a lot of quick and enticing options to owners to allow them to boost posts or create deals right from their pages. But as we explain in our workshops, you are not getting the full benefit of the Facebook Instagram Business Manager if you are relying on these quick boosts.

So after you discover you are missing the pixel, it's time to decide for sure if you want to hand over the keys to Cote Media and allow us to start running your Business Manager properly OR if you want to see if you can do it on your own at one of our workshops.

If you want to keep managing it on your own, attending a workshop is a safe bet. It's a good idea to make completely sure you have your campaigns set up properly and linked to your website. Russ will help you perform this check-in one or two 3-hour sessions. He can bring the workshop to you, or you can attend at his offices.

Don't wait. If you are missing the pixel, contact us for a free consultation. We will recommend either a workshop for you or other options. Don't worry! We have a solution for you. Contact us today!

No one likes to learn that something is "missing" from something they own. Hearing that something is missing from your website spurs most business owners to immediate action, especially if their competition has what they don't. It's not easy learning that your website is missing the Facebook Pixel, but it's crucial to know the hard truth right away before any further omissions are made.

Why do you need to know and take the pixel seriously?

Most organizations are using social media advertising as a combination of Facebook, Instagram, YouTube, Google, and other platforms. They hire social media experts who are trained to design stunning and eye-catching posts. Most businesses don't hesitate to splurge on photos, videos, or personnel for social media.

They also tend to ask their personnel to appear on their social media pages, casting their account managers, salespeople, and other employees in their social media storytelling. It's all in the interest of engagement nowadays.

Needless to say, all of these efforts cost both time and money. Employees spend massive amounts of time these days planning social media ideas that might impress the manager or boss, even when they are not asked to do so. Posting on social media is becoming instinctual for most businesses and their staff, as they pose everything from their birthday cakes to each other for Instagram and Facebook.

Then businesses "boost" posts and run ads, feeling that the system is easy for anyone to learn. We have heard countless times from organizations that they thought it was simple and they were doing it right. When we show them how it really works at our workshops, owners typically are first worried then thrilled that they realized what they were doing wrong before their situation got much worse.

All this is for naught however if you're missing the Facebook Pixel on your website. 

It's scary when business owners realize they have been spending a tremendous amount of time and money on Facebook and Instagram and much of it may have been wasteful spending.

How so?

Without the pixel, you're throwing a net randomly in the water believing you'll pull it out teeming with fresh fish.

Some businesses throw their net out on Facebook and Instagram for months or even years like this until we tell them about the pixel:

What if we could tell you the exact coordinates in the ocean and the exact time on the exact day when you should throw your net? That's what the pixel can be like, we explain.

They begin to understand how they have been wasting their time. 

Another thing usually happens after we explain. Business owners get excited and more optimistic. They start feeling less frustrated and "stuck" in unhealthy marketing patterns. 

They feel "unstuck" after we explain the pixel. Business owners are ready to start launching new campaigns.

And when those campaigns are successful, they start feeling revitalized with their strategies. It's not easy to get over the first few hurdles and recognize something is missing and take action for some managers. But once owners start taking action and being more focused with their campaigns, they begin seeing results.

If your Facebook Pixel is missing from your website, it's time to take stock of your marketing efforts.

It might also be time to push pause on any advertising campaigns you are currently running. They may be wasteful spending.

Don't waste your time and your money. Start running the pixel on your site and start seeing results.

Contact Cote Media today for a consultation!

Start using Facebook as a Business Page, and you will be impressed by the features available at first glance. An assortment of tabs provide several options for displaying media and news for an organization. But don't stop there! Once you're comfortable with your Facebook Business Page, it's time to create a Business Manager Account, install a Facebook Pixel, and sign up for an Ad Account.

Some business owners see this process as a complicated maze of settings within Facebook and eventually give up. But don't quit! It's not as complicated as it may appear. After creating a business profile, your next stop is going to https://business.facebook.com to generate a larger account.

Don't worry! Facebook won't start billing you and you will not be required to enter any payment details. Billing details will not be required until you create ads and start publishing them through Ads Manager, https://business.facebook.com/adsmanager/. 

What might be your first step after creating a Business Manager Account for your page? Generating a Facebook Pixel should be one of your first steps. Installing the Pixel on your website is paramount to your success.

But I'm not a coder, you might think. How can I install this on my site?

Fortunately, if you use any of the most popular website platforms (WordPress, Shopify, or HubSpot), it's not necessary to use code. There are a variety of plugins available where you simply copy and paste the code into the plugin. The plugin does the rest! The only recommendation here is that you choose a plugin from Facebook Developers, and not a plugin from any random developer. Make sure to check your plugin's author!

So I've installed Facebook Pixel, you think, now what?

Don't be worried by a blank dashboard. Data will start accumulating quickly and then the magic happens! With the data you collect using the Pixel, you can then begin creating lookalike audiences, custom audiences, retargeting campaigns and more.

Wondering where customers drop off before making a purchase on your site? Create a funnel of your expected path toward checkout and watch where visitors exit! You might discover an unrecognized deterrent on your site that is preventing visitors from completing a purchase.

Here are a few screenshots of the Facebook Pixel Dashboard to see how robust it is:

If you need help setting up your Facebook Pixel, message us today! Russ Cote leads Facebook Pixel workshops throughout the United States!