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In other words, there is no “secret” to Twitter. Like any other communication medium, the ‘key’ to success in that medium is hard work coupled with a more sophisticated understanding of that medium.

Nonetheless, MediaBistro put together their top 5 Twitter secrets list:

Understand Twitter search

Now that you’ve set up your dashboard, bookmark this link immediately: search.twitter.com/advanced.
This is Twitter’s own advanced search tool, and it is absolutely essential if you want to get into the conversation happening right now in your niche.
It is similar to Google’s advanced search, in that you can define keywords to include, exclude and target exact phrases. But because Twitter is a social information network, its search includes social queries too: you can search tweets from, to, or referencing a particular person, tweets from a particular location, or tweets with only a negative sentiment.
Twitter search is a powerful way to find out exactly what people are saying within your niche right now. For instance, you could search for “dogs” and “grooming” and “hair cut” in only your state to see if there are any potential clients who might need your services. Or you can use it to discover the most popular hashtags in your niche, the Twitter thought leaders, and more.
 That one is probably the only one worth mentioning as the others are common sense. The whole point to Twitter, in our opinion, is that it is far and away the best, most up-to-the-minute information portal on the web today.
That said, you want to “microtarget” your audience as best you can. However, for most small business owners taking the time to microtarget on Twitter is a daunting and time-consuming task. As we mentioned a few posts ago, the State of Search Marketing Report 2011 noted that companies are moving away from in-house new media marketing at a rapid pace:
The report is based on a survey which polled 900 client-side advertisers and agencies. It found that the number of companies handling SEO exclusively in-house fell from 51% in 2010 to 44% in 2011, and the number handling paid search in a similar fashion dropped from 47% to 38% over the same time period.
Even in the realm of social media, where companies are often encouraged to empower the voices within their companies, outsourcing is on the rise. In 2010, 62% of companies kept social media in-house. In twelve months, that has dropped to just 55%.

Those twin 7% drops represent the harsh truth; small businesses simply do not have the time to make new media work for them.

Here at Cote, LLC we understand this perfectly well. We also understand that your bottom line, like your time, is of the utmost importance. Contact us today so we can figure out how to make new media work for you without making a dent in your marketing budget.