2013 has proved thus far to be the year of social media and television integration. Sure, you’ve been watching the news for a few years now and you’ve seen the Twitter handle at the bottom of the screen. But, when you combine things people actually watch on a mass viewing basis and things people like to talk about – it’s a social media hit.
First, it started with the Super Bowl, followed by the Grammys and most recently the Oscars. These three events are normally highly viewed programs (the Super Bowl coming in first out of the three,) but in the past they have mostly been discussed the morning after on the radio or at the “water cooler.”
This year the rooting, trash talking, outfit bashing, endorsing and protesting took place live on social media. Whether users were cheering on their team, spewing out the trash talk for the opponent, picking the best and worst dressed of the awards, or making predictions of winners for all three shows, it was all on a post.
Twitter seems to reign when it comes to social media and TV. Maybe it’s because hashtags are easier to throw in the corner of a screen than a full Facebook URL.
According to a report by Accenture, in April of 2012, the integration of social media and television was really beginning to take shape. In the survey conducted by Accenture, 33 percent of all viewers participated in the social media call to action during the television show. (So, they “Liked” or followed the host, the show or the network that was being promoted.)
“Social media and social networking are exploding across television screens as networks use social media to enable audiences to interact directly with related content for a richer viewing experience,” explained Robin Murdoch, the global Internet segment director for Accenture.
Well, that was about 10 months ago, and it seems people are really catching on this year. This could very well be simply because aside from the Macy’s Thanksgiving Day parade,(admit it, you at least listen to it,) there isn’t an event as widely viewed as the three most recent television events. Or, perhaps it’s because people finally realized they don’t have to wait until morning to tell they’re hilarious (sometimes?) jokes about the opponent’s quarterback, or the girl who tripped during the Oscars (sorry, Jennifer Lawrence.)
According to Mashable, here’s how 2013 stacks up in the world of social media and TV integration:
52 million comments
17 million comments
14 million comments (13 million of these were the day of the awards.) This is almost triple the amount in 2012.
While the annual television events do see huge numbers, don’t count out the weeklies and the dailies. Check out this chart also from Mashable on a standard week of television and social media: