If you are a business owner, you have probably asked yourself on more than one occasion, what can I do on my own to market my business? The answer is pretty simple. If you have the time and the bandwidth, you can pretty much do everything to market your business on your own.
The basic social media platforms for marketing are all easy to use: Pinterest, Facebook, and Instagram. Canva and Crello both allow users to design professional-looking posts easily. Platforms like HootSuite or Later also make it easy to schedule your posts in advance to make time management more efficient.
Need help with hashtags? Sites like All Hashtag or Seekmetrics will help you find the perfect hashtags to build your following on social media.
Need logos and business cards? Sites like Vistaprint.com make it easy to design your print materials. You can also upload mailing lists to send out postcards.
Want to grow your email list? Mailchimp is an incredibly user-friendly platform that makes it easy to design and send professional emails to your customers.
Networking too is easy to do on your own. Searching Eventbrite and Facebook Events can help you find real events to attend and network with your fellow professionals. You can also join Facebook Groups to find audiences specific to your industry and interests.
Facebook Ads now even has a handy app to use on your phone to design and manage ads for your business. This user-friendly app is designed with the non-professional designer in mind and allows business owners to quickly generate ads and monitor their success.
There is so much you can do on your own to market and grow your business!
However, if you want to maintain a healthy work/life balance and if you have a larger-scale business, it's probably best to outsource some of your marketing needs. While almost all of the online programs for marketing now are user-friendly, there is a time challenge in mastering these tools.
Business owners would have to set aside several days per week to manage all of these applications. They would also need a few hours per day to effectually use these applications.
If you are a newer business just starting out with a smaller budget, it may be feasible to manage all of these platforms on your own. Medium to larger scale businesses are recommended to contact us at Cote Media.
These are only a few of the applications required to run a business nowadays online. There are far more nuances to running and managing a business online such as Facebook Pixel, Google Analytics, and SEO. It's better to consult with a professional company like Cote Media who can set all the gears in motion rather than learn months or even years later that your platform was not engineered properly.
Contact us today! We are happy to provide you with a review of your current marketing needs!