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Facebook Search Ads Now Open to All

Start Appearing to Customers in Search Results on Facebook Been longing to start appearing in Facebook Search ads? The time has arrived! When in late 2018, Facebook announced it would be opening Facebook Search Ads again to a select group of industries, many businesses started clamoring to find out when they might also be able to optimize their campaigns with search ad placements. After a year of testing the feature, now all advertisers can appear in search ad placements. As of October 2019, now any advertiser can opt to appear in search ad placements; the placement is no longer limited to select industries. Facebook announced: "All new ad campaigns using Automatic Placements will automatically include the Facebook Search Results placement. You can...

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NEW! Use Augmented Reality in Your Facebook Ads

Did you, like so many other people, fall in love with the fun augmented reality effects of SnapChat and similar platforms? Their integrated camera effects took social media by storm and attracted millions of new users to the new platform to play with the special effects. Users love the playfulness of the SnapChat AR experience. Until now, those effects have been largely used for fun. But as of this week, Facebook is paving the way for widespread monetization of the AR experience. Now, ad designers can add AR experiences to Facebook mobile ads. But designers will still have to wait for those experiences to be readily available and affordable. That is to say that the AR experience is there, but...

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Collaborate with Facebook's Creative Hub

  How are you collaborating with your organization to design and implement your Facebook and Instagram ad campaigns? Are you accessing all of Facebook's plethora of tools to manage your online campaigns? Accessible via your Facebook Business Manager is a number of resources that can greatly improve the quality of your advertising campaigns AND the way that your group collaborates to design and manage them. This past week, Facebook announced a few updates to better your organization's ad design process. Within Facebook's Creative Hub, you can now, as a group, compare your campaigns across multiple channels simultaneously and efficiently. Specifically, you can now as a group: See side-by-side previews of how your ad will look across every placement Use the...

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US Election Week Brings Big Changes for Social Media Advertising

In the run-up to the 2019 election this November 5, 2019, both Facebook and Twitter have made announcements that will impact advertisers and advertising trends. The controversy is sure to heat up even more in anticipation of the 2020 election, which will draw more voters and attract more advertising dollars to the platforms. How will this impact non-political business advertising? Mostly with transparency settings.

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Don't Boost! Use the Ad Manager (and Other Useful Tips from Our Workshops)

So many marketing professionals and DIY business owners boost posts that seem to be gaining traction via their Facebook Newsfeed, but most advertising companies will advise you to never boost. Head straight to the Ads Manager is the better strategy. Business owners may not realize that by boosting, they are missing out on a plethora of tools and data available in their Facebook Ads Manager -- and that by boosting, they are simply losing out on all of that. How do you better use the Ads Manager? In Ads Manager, click the green "+ Create" button Select either "Brand Awareness" or "Engagement"  Select "Post Engagement" Select the blue "Continue" Button Select Your Post Parameters or Choose a Custom Audience Select...

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