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We Are Your Holiday Advertising HQ!

It's time to start planning for your paid holiday advertising! And we at Cote Media have developed several ways for you to make sure you are ready this year! We have options for those who want to hand off their advertising AND for those who would like to do-it-themselves! FULL SERVICE AD MANAGEMENTFor those who want to hand off their advertising completely, we are ready to start your holiday advertising strategy! Fill out this online form to request a quote. DIY GROUP WORKSHOP 9/27Want to manage your advertising on your own? Attend our Workshop on September 27th in Red Bank. You can purchase tickets here. PRIVATE INDUSTRY WORKSHOPThere is also time for us to schedule a private workshop for your...

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WooCommerce and Facebook Shopping

Have a Wordpress Shop using WooCommerce? If so, it's never been easier to integrate Facebook and all its business benefits into your website using the Facebook WooCommerce Extension. How do you get started? In your Wordpress Dashboard, Navigate to WooCommerce in your left Panel, the to the submenu item, Extensions. WordPress will recommend a number of extensions to improve your site's performance. The Facebook Extension will be recommended.  Here is the link directly to the extension: https://woocommerce.com/products/facebook/. Simply select the link and you will be redirected to the WooCommerce Extensions Store. Fortunately, since it's available via the Facebook Developers team, it's free!  Download the extension and install it through your plugins. Within the plugin, you will be asked to enter details and...

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Dive Deeper Into Facebook's Business Manager

Start using Facebook as a Business Page, and you will be impressed by the features available at first glance. An assortment of tabs provide several options for displaying media and news for an organization. But don't stop there! Once you're comfortable with your Facebook Business Page, it's time to create a Business Manager Account, install a Facebook Pixel, and sign up for an Ad Account.

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Facebook Pixel is Essential for Social Conversions

What's the first bit of advice you are likely to receive from an e-commerce manager nowadays? Install the Facebook Pixel post haste.  But Facebook is dead, managers say. My clientele is only on Instagram. We only want to advertise on Instagram. We have Google Analytics. Why do we need that? Business managers don't immediately understand that Facebook OWNS Instagram and its Pixel is useful for both platforms. Therefore, even if you are stuck on Instagram, the Pixel is applicable for both platforms. What exactly is the Pixel and why is it a necessity? The precursor to the Pixel is the Google Tracking Code for Search Engine Console and Analytics. The Google code is also added to a website's header. It...

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