It sounds so simple: The key to effective social media marketing is connecting with your customer. But some businesses mistakenly believe that means the literal connection – the Twitter “follow”, or the coveted Facebook “like”. They think just getting the customer to click that button in the first place is the goal.
We love data. Data makes the world go ’round as far as we’re concerned here. You could listen to a thousand marketers give you a thousand reasons why you should pay them to do your SEO and New Media marketing and all of it could be complete bunk at the end of the day. But show a small business owner the numbers and they’re more likely to take you seriously. Allbusiness.com recently heralded a survey study conducted by Marketing Sherpa that found the following:
Poo Monkey helping outWho knew! Econsultancy have worked with SEMPO to create a State of Search Marketing Report 2011, which has revealed some interesting findings into the trends of PPC, SEO and social media marketing amongst companies using agencies across 66 different countries around the world.
That’s the question isn’t it. According to a new report from the founder of SocialMediaExaminer.com, the results are a mixed bag: While 90 percent of marketers now say that social media-related marketing is important for their business, nearly 25 percent are still in the dark when it comes to measuring its effect, according to the third annual Social Media Marketing Industry Report from Michael A. Stelzner, founder of SocialMediaExaminer.com.