Fall is one of the best seasons to start new marketing campaigns and advertising initiatives. Why? Perhaps we never grew out of the “start of school” attitude. We are primed to be engaged with new ideas and challenges after the close of summer. Now is an ideal time to start a new advertising effort. With […]
Instagram is revolutionizing advertising. Perhaps never before have corporations been able to advertise so stealthily or been able to appear more neighborly. While some are comparing this to the old allegory of a wolf in sheep’s clothing, most followers are eagerly engaging with their favorite brands online. Rather than seeing it as threatening (the infiltration […]
Qualitative research reports that Instagram engenders far more loving responses and emotions than other social media platforms. Brands are discovering that Instagram fosters a much more positive and "loving" social sentiment among online audiences.
The word is out that video is now the most effective medium to engage with your customers online. Shorter 30 second-3 minute commercial-like videos, longer YouTube Content such as webinars, and Facebook Live are all outperforming other more traditional advertising rivals. Statistics are proving that customers are far more likely to stop in their newsfeed […]
The ever-evolving social media landscape is keeping Facebook on its toes! The website recently introduced its intention to launch what they’re calling Product Ads for businesses. It’s actually pretty awesome; Facebook is obviously paying attention to marketers’ concerns and their ultimate goals. So what does this mean for YOUR business? We’ll break it down! It […]